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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

And influencing buyer decisions is what marketing is all about ! In a survey of decision-makers about the content they receive , there were complaints about relevance. It also tells you about formats they like. Assess touch points: Bring your team together to brainstorm about audience engagement.

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How Humanity Drives Customer Experience

Convince & Convert

Sometimes this humanity is just a little thing, like an employee working off-script to make your day ( see my story about Delta here). Humanity-infused customer experience is what Bellhops is all about, and my recent experience with them was so remarkable, I wrote a case study about it. The entire process was two minutes.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Don’t worry about sketching them out in full at this point.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

And influencing buyer decisionsis what marketing is all about! In a survey of decision-makers about the content they receive , there were complaints about relevance. It also tells you about formats they like. Assess touchpoints: Bring your team together to brainstorm about audience engagement. Data matters!

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Accountable Culture and the Future of Work

Biznology

“Policies about the mix of remote and in-office work have ramifications beyond short term cost and efficiency…Decisions that CEOs make over the next few months will set the tone for how work will be done in the future, impacting the relationships employees have formed and their emotional connection with the company. ” Book.

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Marketers: The metaverse is coming

Martech

It’s actually a 30 year-old term, first coined by science fiction author Neal Stephenson is his novel “Snow Crash.” We turned to Tim Parkin, a marketing consultant advising his clients on how to prepare for the metaverse, for more clarity. “First, keep an open mind. ” So beyond the universe?

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Black History Month Pt 1: Black Innovators Who Inspire Change

ClearVoice

During a recent interview, I had the privilege of speaking about the collision of conscious marketing with inclusion at its forefront. It’s also about being aware of the movers and shakers that lead the conversations of change. When marketers think of the inclusion of diverse voices, it’s a no-brainer.