Contently

MAY 2, 2023

Ideation The ideation phase is the first step in any successful content marketing strategy. Strategy A well-defined content marketing strategy is essential to achieve your business goals. Without a content marketing platform like Contently, developing a content marketing strategy often involves a variety of technologies.

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Hubspot

JULY 3, 2019

But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively. If you’re still having trouble organizing your thoughts, I’ve included a fill-in-the-blank template to help you in the sixth step. Organize with a template.

Template 101

Template Creativity Examples Sample 101

Salesforce Marketing Cloud

FEBRUARY 19, 2024

If your strategy is too complex, the team may get confused and fumble at a critical moment. It compiles best practices, strategies, and tactics specific to the team and spells out roles, responsibilities, and objectives. Here’s what’s often included: Sales strategies and tactics This section is the heart of the playbook.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Template. Thought-Leadership Messaging Template. It’s an essential document to guide creation of creative briefs, content, and sales training. Draft messaging using templates and vet it with your product team. Pave the way for content strategy and editorial planning.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Tomorrow People

MAY 9, 2022

Having an intentional strategy can boost interest and productivity, as everyone is more likely to feel like they’re working towards one common goal: maximising the success of your external product launch event. Because of this, timing is a crucial part of your internal launch strategy. Conduct informal stakeholder research.

Product 156

Product Paid Search Agency Planning Broadcasting 156

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 322

Template Marketing & Strategy Marketing Strategy Content Marketing 322

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Hubspot

DECEMBER 10, 2019

This is why having an outreach strategy is critical. Create a persona map. Prioritize your personas. Prioritize your personas by ranking each buyer on a scale from one to five on the following: Alignment with your solution. You successfully contacted a prospect and had a great consultation — congratulations!

Ideal Customer Profiles 76

Ideal Customer Profiles Outreach Lead Scoring Lead Ranking 76

Marketing Insider Group

AUGUST 30, 2021

There are tons of ready-to-use templates available to help you get started. Let’s dive into why content calendars are a valuable tool and look at some awesome templates you can start using right away. Using a content calendar template is a good way to start the process. A content calendar is your content strategy in action.

Template 360

Template Top of Funnel Enterprise Management Work Management 360

Single Grain

MAY 6, 2021

It is time-consuming, and this is where SEO report templates are so helpful. If you are an SEO agency owner or a freelance SEO consultant looking to prepare a professional, data-driven and value-adding report for your clients, then this article is for you. Template #1 – Simple Monthly SEO Report Template from Backlinko.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Hubspot

MAY 13, 2014

But coming up with the actual topics that make for a highly targeted content strategy isn''t that easy. I''ll talk more about how you can use this template in a bit. Buyer Personas. Buyer personas are fictional, generalized representations of your ideal customers. You can always develop more personas later if needed.

Template 28

Template Top of Funnel Buyer Personas Personalization 28

ClearVoice

AUGUST 10, 2020

And — real talk — if you’re on the content marketing and strategy side of things, it may seem as though there isn’t much opportunity to flex your creative muscles in the health care space. The strategy: start where you are. Using marketing funnels to create targeted health care content. Content for health and well being. Engagement.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

Integrated B2B

SEPTEMBER 20, 2013

My colleagues and I were recently thrown a challenge by one of our clients to identify and describe its key stakeholder personas in half a day. But always up for a challenge, my colleagues and I planned a high-intensity session with the outcome of clearly defined buyer personas representing the most important revenue streams.

Buyer Personas 40

Buyer Personas Ideal Customer Profiles Analysis Storytelling 40

Computer Market Research

SEPTEMBER 29, 2017

There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short. Performance-Based MDF Program Template (Checklist). ROI metrics).

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Hubspot

MARCH 15, 2019

market research, professional goals, buyer personas ) but also to you personally. They can guide the creation of your market research, marketing plan, and customer personas, and serve as a fantastic jumping-off point if you're not sure where to begin. There are guides, how-tos, templates , formats, and frameworks a-plenty.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. A content strategy is a holistic approach to delivering information to customers. Quick Takeaways.

Top of Funnel 286

Top of Funnel Examples Marketing & Strategy Paid Search Agency 286

Heinz Marketing

SEPTEMBER 8, 2022

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. Often times, if not documented, small but important details can slip through the cracks which can have a negative impact on the launch of your campaign. Categorize contacts by persona. Build a template. Timing is key.

Campaigns 116

Campaigns Ideal Customer Profiles Marketing Automation Services Template 116

Zoominfo

JANUARY 27, 2023

However, even the most effective prospecting strategy takes precious time that could be spent showing prospects how your product or service solves their most urgent problems. One of the best ways to do this is by examining your buyer personas and ICP.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Optinmonster

NOVEMBER 10, 2022

You can deliver these lead magnets in a variety of formats: PDF download, video, Notion template or other digital file, or even as a gated content page on your website. A report or white paper is an in-depth document that shares your unique data, insights, or advice. We run webinars every week on list-building strategies.

Work Management 78

Work Management Examples Marketing Management Lead Scoring 78

Heinz Marketing

AUGUST 9, 2022

By Michelle Vozynuk , Senior Marketing Consultant at Heinz Marketing. How a consultative approach to Account-Based Model positioned Vera Whole Health for long-term success. . “When we talked to Heinz Marketing, what clicked immediately for us was talking about strategy, collaboration, framework, and working as a partner.

Case Studies 62

Case Studies Case Study Account Based Marketing Ideal Customer Profiles 62

Contently

NOVEMBER 7, 2019

A content strategy is a structure that guides your marketing from the beginning stages to post-publication. In this article, I’m going to walk you through five steps to creating an effective content strategy: Conceptualize content. To start, here’s an overview of Maren’s primary buyer persona, Montessori Mom Meena.

Work Management 160

Work Management Webinar Metrics Marketing Management Ad Building 160

Biznology

MARCH 29, 2019

According to CMI, 63% of companies don’t have a documented content strategy. So, how do you build a content strategy that drives results? Build Solid Buyer Personas. Before you even start building your content marketing strategy, you first need to get to know your audiences. Start by interviewing your customers.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. Click here to download your free template right now! Get A Free Consultation.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Hinge Marketing

JANUARY 31, 2022

They choose a strategy that combines elements of both approaches. This strategy is called differentiated marketing. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Their third service line is operational business consulting.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Single Grain

MARCH 2, 2020

81% of businesses use video in their marketing strategy, a 63% increase since last year. Get A Free Consultation. Many teams set out to add video to their marketing strategy without having a clear idea of how much it's going to cost them or a clear idea of the process — especially pre-production. Get A Free Consultation.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Hubspot

FEBRUARY 18, 2019

This is the document that details all aspects of your company including what you’ll sell, how your business will be structured, who your target audience is, and your financial information. It’s also important to remember this is a living document , meaning you can always make changes as you start to implement different aspects of your plan.

Work Management 76

Work Management POS Budget Programs Marketing Management 76

Optinmonster

MAY 7, 2020

One of the best ways to do this is to create a customer avatar or buyer persona. While the persona may be fictional, it’s based on real data collected from: Customer surveys. Here’s a straightforward fill-in-the-blank value proposition template by Steve Blank: We help [X] to [Y] by [Z]. Web analytics.

Top of Funnel 84

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 84

Hubspot

FEBRUARY 8, 2023

With this information, you can more successfully target your different personas. Successful teams bake AI into their strategies. A study by The Hinge Research Institute found that high-growth companies are more likely to have mature marketing and sales automation strategies than their peers. Personalization.

Marketing AI 83

Marketing AI RFP Work Management Marketing Management 83

Convert

APRIL 25, 2023

Learning that is transparently documented & shared. That’s the philosophy behind Multiple Strategic Tracks (MuST) , a product strategy pattern that involves testing ideas through parallel explorations (or strategic tracks). Layer some deeper interviews on top of this, and you’ve got objective and rich personas.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

SmartBug Media

JANUARY 17, 2019

The actions of the sales rep may be outlined in a sales process document and tracked in a sales tool such as a CRM (customer relationship management). A sales rep should shift their mindset and act as a consultant and trusted advisor to the prospect as they execute an inbound sales approach.

Digital Asset Management 66

Digital Asset Management Eye-Tracking Cold Calling Buyer Personas 66

ATAK Interactive

DECEMBER 6, 2019

Customer Value Per Persona. Take a look at the template below: On the left, you have five examples of important themes for the company. For instance, if you determine that you want “15 New A+ Customers” as your annual goal, your scorecard should be documenting the amount of A+ leads coming in each week. Schedule a Consultation.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

ATAK Interactive

DECEMBER 6, 2019

Customer Value Per Persona. Take a look at the template below: On the left, you have five examples of important themes for the company. For instance, if you determine that you want “15 New A+ Customers” as your annual goal, your scorecard should be documenting the amount of A+ leads coming in each week. Schedule a Consultation.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

ATAK Interactive

DECEMBER 6, 2019

Customer Value Per Persona. Take a look at the template below: On the left, you have five examples of important themes for the company. For instance, if you determine that you want “15 New A+ Customers” as your annual goal, your scorecard should be documenting the amount of A+ leads coming in each week. Schedule a Consultation.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

Hinge Marketing

JULY 18, 2019

They choose a strategy that combines elements of both approaches. This strategy is called differentiated marketing. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Their third service line is operational business consulting.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Single Grain

NOVEMBER 20, 2020

Book My Free SEO/Marketing Consultation . An SEO agency applies a proper mix of different marketing strategies, such as: Content marketing. Applying these strategies, if you know what you are doing (hence the reason to hire an SEO agency), is what helps boost the online presence of an organization. Keyword Research.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52