10 Step Positioning Process: An “Obviously Awesome” Book Summary – Part 3
Heinz Marketing
OCTOBER 27, 2023
By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. The frequent complaint about positioning statements is that they are too loose, contrived, awkward, and can be difficult to memorize.
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