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B2B Data-Driven Marketing: What You Need to Know Today

Biznology

If you’re selling to business buyers, data about your customers and prospects is essential to success. You need to get a grip on customer data, and figure out how to put it to work for your business. Ruth’s latest book is B2B Data-Driven Marketing: Sources, Uses, Results , just published in July. This seminar will help.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Over the last two years, we published reports on the data coming from compiled data vendors. Have a look at the reports here: 2009 and 2010.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ExploreB2B – Explore B2B – A publishing platform for professionals. Home of Chief Content Office Magazine and THE event Content Marketing World. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Irvine, CA.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

markempa

Read BtoBOnline.com: A summer bundle of marketing books FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Inquiry management and search marketing strategy

markempa

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. To turn these leads into customers, marketing and sales teams must have dedicated and collaborative lead management practices. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0