Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. And we know that the customer is actively progressing through the vast majority of the purchasing cycle (or customer journey) without the vendors.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Envy

FEBRUARY 20, 2018

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. presented by Matias Madou. RSA Conference.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. Will key customers, prospects, and media be attending this trade show?

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). Which content pieces has the lead engaged with? ?

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. In many events or conferences, they don’t have an established core audience that would come back year after year. In many tech companies’ conferences, there are many tracks based on trends and product topics.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. 6 Ways to Stand Out in a Trade Show Exhibit Hall. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Zoominfo

JULY 15, 2019

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 246

Activities Branding Brand Identity Sample 246

Brandpoint

SEPTEMBER 11, 2019

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. Read More: How to Market Your Business While Attending an Event or Trade Show (Free Printable Checklist)]. But, in that really, really good way.

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app.

Examples 111

Examples Enterprise Management Work Management Conference 111

KoMarketing Associates

JUNE 16, 2015

This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will. Trade Shows Messaging. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results.

Advertisements 120

Advertisements Advertising Ads CTR 120

Golden Spiral

JANUARY 27, 2022

Enter the vendor. At Clorox’s annual iConnect conference, GumGum’s augmented reality temporary tattoos became the rage. We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference. On the other hand, you have been exhibiting at trade shows for years. The Paradox of ABM.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. In-Person Conversations.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Adobe Experience Cloud Blog

APRIL 13, 2017

So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors. The conference app also makes it easy to reach out to partners ahead of time to set up one-on-one meetings.

Advertising Agencies 122

Advertising Agencies Marketo Thought Leadership Trade Show 122

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

6sense

DECEMBER 8, 2021

The long shutdown of in-person events has presented one of those rare ctrl-alt-delete moments — an opportunity to do a hard-reset on an entire industry. Conferences and events bring together some of the brightest minds in any industry. Open up the presenters page of most conferences, and you’ll likely see a sea of white, male faces.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. Really excited. We don’t.

Top of Funnel 95

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 95

Belkins

FEBRUARY 21, 2021

They will give you ideas of how to present a decent solution and make your B2B sales leads choose your company over the competitors. Your B2B leads will always appreciate a vendor who goes the extra mile to improve their experience, adding value during the correspondence. Presentations. Trade Shows. Guest Blogging.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Kaon

JULY 31, 2015

Savvy CMOs have figured out that one of their key marketing objectives is to be able to cost-effectively deliver a consistent and compelling articulation of their differentiated value at every customer touch point, with or without a company representative present. This is where a cross-platform, digitally interactive platform comes in.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

The Effective Marketer

OCTOBER 22, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Go to a trade show and the situation gets really bad.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

6sense

AUGUST 28, 2021

The long shutdown of in-person events has presented one of those rare ctrl-alt-delete moments — an opportunity to do a hard-reset on an entire industry. Conferences and events bring together some of the brightest minds in any industry. Open up the presenters page of most conferences, and you’ll likely see a sea of white, male faces.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. That’s why I wrote a comprehensive guide to help you in your email selection process. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. Slides can be seen below.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. 60% of the buying process is completed before contact with vendors. As with many things in B2B – it depends. Yay for Sirius and their smart people!

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

The Effective Marketer

NOVEMBER 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. Are you ready to present? What is essential?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

MAY 7, 2010

The presentation is not only funny is also engaging. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Like Be the first to like this post. United States License. United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. That’s the core message from The State of In-Person B2B Conferences report from Bizzabo.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2010

.&# MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. Like Be the first to like this post. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

From the discussion thread I liked two presentations that were shared, posted below. The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. Like Be the first to like this post.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

MAY 18, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100