Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. Fake news and public relations.

Conference 108

Conference Generation PR Peer-to-peer 108

Bluetext

MAY 10, 2021

We’re now more than a year into the COVID-19 pandemic and admit it: you miss in-person conferences and events. While segments of the country are inching back toward some sense of normalcy, it will be a while before thousands of people are gathered in convention centers and hotel conference centers again. . At least a little.

Conference 26

Conference PR Advertising Agencies Press 26

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Webbiquity

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

Brandpoint

OCTOBER 22, 2018

“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. That’s why I love this notion of PR serving as the conscience of an organization. PR takes a stand. Making a difference.

Ethics 85

Ethics Conference PR Public Relations 85

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. » Technology PR Sessions at 2008 PRSA Conference. New forms of digital marketing. WriteSpark Tech Marcom Insights.

Conference 120

Conference PR Public Relations Copywriting 120

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. Michael Brenner , Marketing Insider Group.

Conference 94

Conference Planning Content Marketing Content 94

Onalytica B2B

MARCH 23, 2017

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Market Positioning. The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts. He also is the creator of the Marketing AI Conference (MAICON).

Advertising Agencies 109

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 109

Walker Sands

APRIL 26, 2021

As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to do next. To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to do next. To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward.

Conference 52

Conference PR Paper Paid Search Agency 52

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?".

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 74

Public Relations PR Press Conference 74

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Kaon

SEPTEMBER 17, 2015

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Measure what matters and what you can control when it comes to PR: Audience Reach.

Hubspot 100

Hubspot Conference PR Public Relations 100

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. An upcoming marketing trend is __.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

WriteSpark

SEPTEMBER 1, 2011

The Public Relations Society of America sent this special offer for the PRSA Technology Section’s upcoming annual T3PR Technology Section conference, which will be held in New York on September 16. . T3PR Technology Section Conference Date: Friday, September 16, 2011 Time: 8:30 a.m. This represents a $160.00

Conference 120

Conference Public Relations PR Practices 120

WriteSpark

SEPTEMBER 1, 2011

The Public Relations Society of America sent this special offer for the PRSA Technology Section’s upcoming annual T3PR Technology Section conference, which will be held in New York on September 16. . T3PR Technology Section Conference Date: Friday, September 16, 2011 Time: 8:30 a.m. This represents a $160.00

Conference 120

Conference Public Relations PR Practices 120

Biznology

MARCH 2, 2016

If we fail to recognize how bad behavior is being recorded in more and more emotion-inducing ways, and we continue to do written press releases and staged news conferences to explain it away, we will lose the ability to persuade. PR needs to step up–again. Like this post? Sign up for our emails here.

PR 80

PR Public Relations Video Marketing Press 80

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Brandpoint

OCTOBER 10, 2019

In just a few short weeks, a team from Brandpoint will be making the trip down to San Diego for this year’s PRSA International Conference. PRSA International Conference 2019. How excited are you to go to San Diego for the 2019 PRSA International Conference? Networking at conferences. Kristi and Annette.

Conference 81

Conference Advertising Agencies Thought Leadership Network Marketing 81

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. Fake news and public relations.

Conference 48

Conference Generation PR Peer-to-peer 48

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. PR may be required to address the fact that, among government workforces, transformation can create uncertainty. Thought leadership can educate target markets to prevent this from occurring.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. View the full presentation from our MarTech conference here (free registration required).

Paid Search Agency 117

Paid Search Agency Ad Exchange Marketing Automation Services Marketing Management 117

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

TaylorMadeIn KEW

SEPTEMBER 11, 2016

But, as a B2B Marketer living in London, autumn for me now means marketing conference time. And I’m looking forward to my three must-attend events this autumn: the Festival of Marketing (5-6 October), the B2B Marketing Conference (3 November) and the TMP Forum (17 November). What are our competitors doing?

Conference 48

Conference Paid Search Agency Work Management Advertising Agencies 48

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Develop Marketing Contingency Plans.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Sharpspring

OCTOBER 11, 2021

Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities. Enhance Your Market Research. Awario comes with a market research and analytics feature allowing you to collect and make sense of the data you are monitoring.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. Gone (hopefully not forever!)

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Moments later, Rahul took the stage and highlighted how most Marketing Pipeline Management happens today. It’s a fully integrated system to run marketing in a revenue-centric manner.”

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Walker Sands

APRIL 17, 2023

They need unique and compelling PR strategies that more closely align with the needs of today’s tech reporters and the increasingly noisy AI landscape. It’s important to note that for this approach to work, you’ll need a clear understanding of your organization’s point of view and current market positioning.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52