Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. The business marketing systems have their own weaknesses, particularly in operational support.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

NuSpark Consulting

MAY 28, 2011

Dear Bob, It’s Paul in Marketing. You’re busy training all those sales guys and going to conferences. You guys only knew the basics of Salesforce.com. You didn’t take advantage of the tools and features that if entered properly, could help us in marketing make better decisions. How are you? Here’s to continued growth!

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Ranking 100

NuSpark Consulting

MAY 28, 2011

Dear Bob, It’s Paul in Marketing. You’re busy training all those sales guys and going to conferences. You guys only knew the basics of Salesforce.com. You didn’t take advantage of the tools and features that if entered properly, could help us in marketing make better decisions. How are you? Here’s to continued growth!

Email Marketing 100

Email Marketing Work Management Lead Ranking Lead Scoring 100

ANNUITAS

FEBRUARY 19, 2015

If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Adobe Experience Cloud Blog

MARCH 8, 2010

Conference in San Francisco has kicked off with quite a big start. conference # s20c of attendees trying to find the 'true north' [link]. The internet has changed how we consume media. PAKRAGames : Are you afraid that your salespersons will be distracted by social media? The Sales 2.0 Demand results of Sales 2.0

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Adobe Experience Cloud Blog

APRIL 5, 2010

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

Hubspot

AUGUST 24, 2011

Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. Is social media your passion? 10 Info-Packed Sessions. See Dan on Wednesday, August 31, from 3:30 - 4:30 PM. KillingIt.

Salesforce.com 28

Salesforce.com Hubspot Inbound Marketing Marketing Automation Services 28

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

There have been more attendees at this year’s Dreamforce than ever before, and first-timers (made obvious by their choice of high-heels and uncomfortable shoes) have flocked from far and wide to get a taste of the tech giant’s massive conference. by the many marketers at Dreamforce this year. Salesforce.com'

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. In industries that have formed in the last 10 or so years, the opposite seems to be happening where the winner takes all (or at least 80% of the market cap in that given industry). Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

chiefmartech

APRIL 4, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use?

Enterprise Management 51

Enterprise Management Work Management Marketing Management Marketing Automation Services 51

Customer Experience Matrix

SEPTEMBER 21, 2012

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. My own experience was mostly talking to marketing technology vendors in the exhibit hall, private meetings, and maybe a party or two.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Salesforce.com Marketing Automation 120

Customer Experience Matrix

OCTOBER 2, 2011

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The company is now doing more to help marketers nurture the leads its attracts.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Heinz Marketing

DECEMBER 16, 2019

Jon Ferrara: We went through an age of Mad Men marketing that drove a man to, particularly salespeople, who basically bagged them and tagged them in the Enterprise Oracle days. Market automation is basically a tool that you take an eyeball and you put it in it and you basically do lead nurturing until it’s marketing qualified.

Top of Funnel 43

Top of Funnel Marketing Automation Services Work Management Enterprise Management 43

The Mx Group

AUGUST 1, 2018

Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Marketo’s blog provides a wealth of information on marketing automation topics, tips and trends. HubSpot is a developer and marketer of software products for inbound marketing and sales.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Dr. Nancy Richmond is a leading influencer in social media, leadership and professional branding.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

MAY 3, 2010

Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals. 11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Nudge.ai

DECEMBER 8, 2017

Nimble: The #1 Rated Social Sales & Marketing CRM. Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. Zapier: Connect Your Apps and Automate Workflows. Top 11 B2B Marketing Automation Tools. Drift: conversation-driven marketing and sales platform.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

Lead Liaison

MARCH 7, 2018

How does marketing automation system fit into the overall ecosystem? 83% of people don’t have an experience with marketing automation. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. Right in the middle, you’ve got marketing automation. Male or female.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Lead Liaison

JULY 18, 2018

So first off let’s talk about Social Media a little bit. Social Media is one of the biggest ways that marketers are trying to spread brand awareness right now. And based on some recent sales we actually found that 98% of attendees to a live event or a trade show generate some kind of social media content.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Convince & Convert

OCTOBER 22, 2013

Social media penetration (total share numbers on-site and across syndication channels). After that, we use every metric there is – from traffic to engagement to search-related measures – and, ideally track it through marketing automation and CRM right through to revenue. Immediate conversion events.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Adobe Experience Cloud Blog

JANUARY 10, 2012

The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. A view from “Mission Control.”

Marketo 48

Marketo Trade Show Salesforce.com Multi-Channel 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 5, 2010

Monday Networking Opportunities: Dreamforce Official Events: Cloudstock , 8:30 am- 8:00pm, Community Conference , 2pm – 5pm, Mascone West 3 rd floor. Unofficial Networking Events: Marketing Automation Monday , 6pm – 8pm, TBD. New to Dreamforce Attendee Orientation, 5pm – 6pm, Mascone South – Gateway Ballroom.

Marketo 48

Marketo Press Network Marketing Conference 48

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). If your marketing is broken, marketing automation just gets you to the wrong place more reliably.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28