Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Are you a company who will jump on any viral trend? Make the virtual experience as exciting as the in-person one.

Trends 157

Trends Planning Work Management Contingency Planning 157

Contently

MARCH 31, 2017

Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. Facebook and Google now drive the vast majority of traffic to publisher sites. There’s no silver bullet that’s going to kill the monster in our feeds.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. No more mingling over cocktails at industry conferences or chatting with peers at hosted dinners. Content marketing. Web analytics.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

PureB2B

MAY 30, 2022

When your prospects have a problem, they'll ask a coworker or head straight to Google. You can build it into your product or service to encourage virality. Many businesses attend conferences to discover new vendors and future partners, so it's the perfect opportunity to dust off your business cards and make valuable connections.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

KoMarketing Associates

MAY 1, 2014

We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. Make sure you are the company people are saying good things about. Headed to the show?

Ad Building 120

Ad Building Brand Identity Branding POS 120

Marketing Insider Group

NOVEMBER 14, 2019

I said, “Hey, look, when, when I, when I type cloud computing into Google, IBM, and Oracle and Salesforce show up, but SEP didn’t show up at all.” She has a viral empathy video. You might think it’s essential to stuff that inside the conference bag, but I’ve never read a brochure myself from a conference. They got angry.

Peer-to-peer 229

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 229

Onalytica B2B

SEPTEMBER 12, 2017

High reference is likely to highlight thought leaders, consultants or conference speakers that are respected and seen as being authoritative by their peers. People are choosing sexiness of virality over relevance. Your brand vs. competitors (Microsoft vs. Apple, Google). Are yours and their audience similar? Key verticals (e.g.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Metadata

FEBRUARY 5, 2024

And, no, we’re not talking about launching paid campaigns on LinkedIn, Facebook, and Google Search—although you definitely should, because paid advertising is still worth its weight in gold. For example, when Jira mentioned ClickUp’s slogan at one of its conferences, ClickUp took that footage and created a video.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

NuSpark Consulting

SEPTEMBER 30, 2012

So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” . Question: Are My Posts Viral?

Social Media 100

Social Media Analytics Media Viral Marketing 100

Contently

JULY 23, 2018

Go to most marketing conferences, you’ll hear a common trope of “owned, earned, and paid” media. Backlinks are the biggest factor in Google’s rankings, which means that your content won’t rank if trusted sites (i.e. Its posts go viral on Reddit and serve as the source material for articles across the web.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Contently

JULY 23, 2018

Go to most marketing conferences, you’ll hear a common trope of “owned, earned, and paid” media. Backlinks are the biggest factor in Google’s rankings, which means that your content won’t rank if trusted sites (i.e. Its posts go viral on Reddit and serve as the source material for articles across the web.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Moz

JULY 14, 2020

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Google Trends. Google Ads. Ask questions on Google Discover 3.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Google Trends. Google Ads. Ask questions on Google Discover 3.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Google Trends. Google Ads. Ask questions on Google Discover 3.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Vision6

JANUARY 19, 2021

That means keeping up to date with: New product launches Email marketing Webinars and conferences Ad campaigns Influencers and affiliates. By attending webinars and conferences you’ll gain insight into competitor strategy. Set up Google and mention alerts for all major competitor brands. Note how successful their campaign is.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

chiefmartech

SEPTEMBER 15, 2017

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. So when Tencent invited me to keynote the 10th anniversary of their MIND marketing conference in Shanghai, I couldn’t resist the opportunity to participate — and to learn.

Enterprise Management 61

Enterprise Management Marketing Management Verticals API 61

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. They do this by fielding all analyst, media, and investor inquiries at shareholder meetings, press conferences, and private meetings.

Public Relations 74

Public Relations PR Press Conference 74

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Learn how a personal brand combines with content to drive big wins in SEO.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. My expertise, however, is online community outreach and engagement.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Learn how a personal brand combines with content to drive big wins in SEO.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

SocialPilot

FEBRUARY 12, 2024

For example, if you googled ‘Good Morning,’ the outcomes would include tweets with the words’ Good Morning’ rather than ‘Good’ or ‘Morning’ individually. Look for events, shops, conferences, and people near you with location-based Twitter Advanced Search.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Convince & Convert

NOVEMBER 10, 2010

Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. Google started implementing search engine ads in December of 1999, and by 2002 PPC had evolved into the major industry we know today. She writes extensively at Resource Nation.

PPC 117

PPC Advertising Agencies Twitter Advertisements 117

The Effective Marketer

OCTOBER 14, 2010

.&# MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Interactive content types like quizzes, calculators, assessments, and giveaways have a virality attached to them. In fact, Twitter did something similar back in 2007 at the SXSW conference.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

The Effective Marketer

MAY 18, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Unbounce

FEBRUARY 25, 2020

We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference. Someone would conduct a Google search for purchasing software, they’d go into a landing page, and they’d book a demo. That’s where Mark Huvenaars and Jendi Logan come in.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

The Effective Marketer

APRIL 6, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Vidyard

MARCH 12, 2020

Google Suite for Remote Access and Collaboration 7.2 For instance, Steve Lyall, Senior Solutions Consultant at Vidyard, suggests trying out Zoom’s annotation feature (or even a shared Google doc) instead of using a physical whiteboard for brainstorming. Remember the viral video of a man being interviewed on the BBC?

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

OCTOBER 22, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 23, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

MAY 7, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

AUGUST 2, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 7, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Welcome to the world of Pecha Kucha.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Biznology

JANUARY 17, 2011

Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Don't believe me?

Social Media 80

Social Media SEO Advertising Agencies Media 80