B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. conference (4/09) on CPM rates, revenue experiments and developer alternatives. of the 2009 ISCRAM Conference. San Francisco examiner.com. iStrategyLabs. Journal of ASIS&T 60(9): 1–20.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. 66% said conferences (including virtual).

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Very useful.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

OCTOBER 10, 2017

This list of 75 sales statistics has invaluable nuggets of wisdom on everything from which words to avoid in your email subject line to the optimal number of questions to ask during a discovery call. Sales Statistics [2017]. Conference. Forrester predicts one million sales reps will be out of a job by 2020. Cancellation.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Blog Create a blog for the conference and source content from speakers and attendees. Invite attendees to ask questions via Twitter or live chat.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Martech

DECEMBER 3, 2021

in her presentation at our MarTech conference. Dezao pointed to some startling statistics highlighting the empathy crisis in marketing: Out of 5000 consumers surveyed, Pega found that approximately two-thirds of them didn’t believe that brands care about their needs. Image: Forrester and Pegasystems Inc.

Touchpoints 142

Touchpoints Forrester Conference Statistics 142

Top Rank Marketing

OCTOBER 4, 2023

We hope to see you either in-person or virtually at the exciting MarketingProfs B2B Forum 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #MPB2B hashtag.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Thanks for bringing it to CA conference! How can I help you?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?) How can I help you?

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. 66% said conferences (including virtual). The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Case in point?

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SpotMe Blog

JUNE 28, 2023

A webinar is a live online video conference that allows you to share visuals and audio with your audience. Share interesting statistics or relatable stories that will provide context for the viewer’s understanding of the topic. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

KoMarketing Associates

JUNE 6, 2017

George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging. His blog on Forrester’s site, The Counterintuitive CEO , shares monthly posts about business, leadership, news, and his opinions on specific topics. What’s more, this statistic is an average for all employees.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference (in: Marketing and Strategy Innovation).and this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Conductor

JULY 6, 2022

But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. For example, you may publish a report highlighting annual statistics or trends that attract interest and becomes a top-performing piece of content for you.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

B2B Digital Marketer

OCTOBER 19, 2020

There are always conferences and things like that. Of course, you know, you should be at the, at the conferences yet. It’s kind of the traditional marketing cycle where, you know, you’re doing advertising and running retargeting ads and getting people into your funnel and, you know, tracking all the ads and statistics.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Content4Demand

JANUARY 7, 2020

Event marketers can offer registration packages at different price levels for sessions only, sessions and special events and an all-inclusive package with pre-conference workshops. Forrester Principal Analyst Ryan Hart talks about this in The Use of Behavioral Science Has Moved Beyond Marketing. Packages require less decision-making.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

Convince & Convert

SEPTEMBER 21, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post. How can I help you?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Which was an interesting statistic no doubt for many of us in business today. Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc.

Social Media 40

Social Media Paid Content Tools Media 40

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. As seen in the above statistic, marketing professionals are oftentimes outsourcing strictly with writing in mind. But, what kinds of skills are needed to become a content marketing all-star? Let’s take a look: 1.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. to be larger than email by 2012 doesn’t hurt, either. How can I help you?

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. I love statistics like this. Which do you believe? Thanks for taking the time to share this today.

Twitter 147

Twitter CRM Business Paid Search Agency 147

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. The communications platform allows MS Office users to conduct conference calls and share files via SharePoint, and join or initiate a group chat.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98