SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I thought that it was interesting but didn’t know how quickly it would become a part of my everyday life.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Brandpoint

DECEMBER 13, 2021

Many companies either throttled back or paused their marketing altogether when COVID hit. Many of the changes that resulted from the pandemic are with us to stay — the need for stronger online customer presence, a focus on user experience, better digital assets for your sales team, remote work, virtual events and staffing shortages.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

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Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

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Conference Marketing AI Work Management Marketing Management 58

Marketing Insider Group

AUGUST 17, 2020

Activities leading up to your event can be used as an opportunity for brand awareness for exhibitors and sponsors. Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Prizes can also be sponsor branded items.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Branding Brand Identity Thought Leadership 37

DiscoverOrg

MARCH 25, 2019

Why is location-based marketing important in the era of the remote workforce? But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. Knowing the physical location of your prospect is key to your marketing and sales efforts.

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Outreach Planning Multi-Channel Sales Qualified Leads 136

Marketing Insider Group

FEBRUARY 12, 2020

If you’re planning to level up your leadership skills this year, it’s well worth considering attending a leadership conference. Leadership isn’t something that can be taught, but it is a skill you can learn and develop by learning from and watching others. Gartner CIO Leadership Forum. March 11-12, New York, NY.

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Conference Thought Leadership Enterprise Management Work Management 55

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May. Email: Georgie.Beer@gdsgroup.com.

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Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

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Trade Show Work Management Planning Paid Search Agency 96

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. What is Account-Based Marketing? Don’t believe us?

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Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Why Events? Events for Everyone! Event Marketing b2b Consumer'

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Conference Organization B2B Thought Leadership Advertising Agencies 48

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? Don’t get me wrong, these types of events are very beneficial for a company. But, let’s think outside the box for a moment and explore another viable option— field events.

Conference 48

Conference Peer-to-peer Thought Leadership Marketo 48

SmartBug Media

DECEMBER 28, 2022

We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives? How can we as marketers appeal to the entire persona? Let’s take a look at some of SmartBug’s key personas as an example: Mary the Marketer, Strategic Steve, and Producer Patty. Let’s dive in.

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Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? Thought Leader Conference Sessions.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Prioritize Pre-Event Outreach. Target them! Book a demo.

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Trade Show Lead Generation Sales Qualified Leads Generation 191

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Hubspot

APRIL 7, 2021

The former typically send attendees to different areas of a conference venue, and the latter use breakout room functions native to virtual conferencing tools. Nonprofit Leadership Center. The Nonprofit Leadership Center is an organization that supports other nonprofits. Outdoor Activities. Building On Our Momentum (BOOM).

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Planning Peer-to-peer Thought Leadership Conference 92

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Conversica

NOVEMBER 18, 2019

It’s that time of year again when Marketers don branded lanyards and Salespeople polish their elevator pitch. Yes, it’s events season and Conversica is no stranger to the conference scene. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Add Some Marketing Magic.

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Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Conferences. And for that reason, we did our own experiment during our last Marketing Nation Summit conference in April.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

AgencyEA

APRIL 24, 2019

Event Marketer’s Experiential Marketing Summit takes place in Las Vegas. This pinnacle conference brings together more than 1,500 marketers from around the world. Sessions dissect emerging trends, explain best practices and highlight the biggest case studies.

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Case Study Case Studies Conference Event Marketing 75

6sense

DECEMBER 8, 2021

A global health crisis, economic uncertainty, social distancing — as marketing leaders, it’s hard to lead our teams right now. Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. Thought leadership. First I: In-Market.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Conversica

JULY 31, 2019

Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. Conversica + SummitSync = Event Marketer Heaven. Conversica plus SummitSync enables you to boost engagement, set higher quality meetings with attendees, and significantly increase the overall return on your events.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Heinz Marketing

APRIL 1, 2020

By Matt Heinz , President of Heinz Marketing. In a normal year, your field marketing team would be buried right about now. As the weather warms, conference season heats up. Events big and small dot the calendar, feeding your sales pipeline along the way. Same for improving field sales and marketing coordination.

Transparency 87

Transparency Work Management Conference Paid Search Agency 87

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Also, be prepared to answer questions.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Brandpoint

SEPTEMBER 3, 2019

Brandpoint has attended the Minneapolis leg of the conference as as sponsor the past two years, but this was Brandpoint’s first time at the Chicago location and we were super excited to see what it was about. As for me, this was not only my first time attending the Digital Summit, but my first time at a work conference at all.

Conference 83

Conference Trust Marketing Social Media Statistics 83

Adobe Experience Cloud Blog

DECEMBER 17, 2014

And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. Where do you find your inspiration for the next big thing in marketing?

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? How to Use Video During the Event 3.1

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Event Marketing Video Marketing Planning Thought Leadership 163

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world.

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Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Prioritize Pre-Event Outreach. Target them! Book a demo.

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Trade Show Lead Generation Sales Qualified Leads Generation 100

Adobe Experience Cloud Blog

MARCH 29, 2017

Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog. Throughout my 20 years in marketing, I have been to many conferences. One big potential billboard you might want to target is conference badges. 4 Elements of Good Swag.

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Advertising Agencies Planning Marketo Conference 48

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well meaning marketers can ruin their lead generation results by rushing an unqualified list of tradeshow attendees to their sales team.

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Lead Generation Conference B2B Sales Sales Qualified Leads 120

Marketing Insider Group

NOVEMBER 15, 2022

For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

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B2B Thought Leadership B2B Marketing Planning Top of Funnel 240