chiefmartech

SEPTEMBER 15, 2017

So when Tencent invited me to keynote the 10th anniversary of their MIND marketing conference in Shanghai, I couldn’t resist the opportunity to participate — and to learn. A Vertically Integrated Martech Duopoly/Triopoly. I’ve been writing about vertical competition in marketing technology for a while.

Enterprise Management 58

Enterprise Management Marketing Management Verticals API 58

Kevin Indig

MAY 29, 2023

Ecommerce My fifth realization is that AI answers in e-commerce are the most aggressive. YMYL Google doesn't show SGE for YMYL queries (Your Money or Your Life verticals like finance, health or legal) every time. Second, query refinements and vertical search tabs seem to share the same space.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Convert

OCTOBER 18, 2022

Ecommerce folks, here’s a once-a-week experimentation newsletter to add to your inbox. Deborah O’Malley created GuessTheTest to share the specifics of results from A/B tests conducted across verticals and industries. Let’s talk about this: Access to all the sessions of the Experiment Nation conference. Dose of Experimentation.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Sprout Social

SEPTEMBER 2, 2020

Meanwhile, 15-second vertical videos are supported via Stories. In-feed is perhaps the best video format for Instagram if you’re in ecommerce. From product launches to conferences and festivals, Stories are a low-hanging way to capture footage and encourage interaction with your followers via captions and stickers.

Video Marketing 141

Video Marketing Branding Brand Identity Best Practices 141

Vidyard

NOVEMBER 11, 2020

How do you stay top of mind after a conference? Grabbing your prospects’ attention before a big conference like INBOUND is difficult, but the team at Bizible used a fun, attention-grabbing video to invite prospects to grab a drink live at the event. Example 1: Music to Your Prospects’ Ears. Cold calling videos require a hook.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Outbrain

JUNE 23, 2020

It was my pleasure to present at the GeekOut Home conference this past weekend, alongside friends and colleagues, discussing why Native Ads are the no-BS way to boost Affiliate Marketing success. Yes, some verticals are not allowed, but there is really no end to the products and offers that you can promote.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Verticals Click Rate 26

ClickZ

JANUARY 24, 2020

At the MarTech conference in 2019, Jason Mestrits (senior data science and analytics officer at Nordstrom) shared how leading marketing organizations are winning because of their renewed focus on data, customer analytics, and AI-driven innovations. Nordstrom invests in data and analytics for smarter marketing.

Branding 122

Branding Brand Identity Amazon Paid Search Agency 122

Vidyard

FEBRUARY 2, 2021

Example 1: Music to Your Prospects’ Ears How do you stay top of mind after a conference? Example 2: The “Let Me Buy You a Drank” Approach Grabbing your prospects’ attention before a big conference like INBOUND is difficult, but the team at Bizible used a fun, attention-grabbing video to invite prospects to grab a drink live at the event.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Example 1: Music to Your Prospects’ Ears How do you stay top of mind after a conference? Example 2: The “Let Me Buy You a Drank” Approach Grabbing your prospects’ attention before a big conference like INBOUND is difficult, but the team at Bizible used a fun, attention-grabbing video to invite prospects to grab a drink live at the event.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Hubspot

JUNE 20, 2015

Nearly every marketing conference over the past few years has focused on the importance of social media. These industries sync well with social media as people are often more likely to share about attending a sports game, going out to eat, traveling to an island, or reading a compelling article comparatively to other verticals.

Top of Funnel 28

Top of Funnel Social Media Media Marketing Budget Creation 28

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Take the content from the book and produce a conference series. You could hold a few conferences a year and make about $50,000 per conference. How could you adapt this model to your industry?

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Sprout Social

MARCH 24, 2021

Omni-channel marketing: Frequently used for ecommerce, this type of marketing focuses on creating a personalized experience for customers that’s shared across all channels. This can consist of hosting conferences or virtual events , putting ads up on billboards or busses, sending out direct mail, and more.

Planning 141

Planning Effectiveness Buyer Personas Work Management 141

Golden Spiral

APRIL 16, 2019

And I started speaking at different conferences and events, and I started kind of building momentum around marketing a book, which is a very different beast. Even in the business space, depending on your vertical. We've got seven minutes left on the calendar, before somebody storms in and takes over this conference room.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Online Marketing Institute

DECEMBER 23, 2010

how do I set up for ecommerce tracking? This past week, I shared my thoughts on the four steps to SEO accountability to a standing-room-only crowd at the UKs largest digital marketing conference, Internet World, in London. Are you a Search Engine Watch Member? | What is a reasonable conversion expectation from click to form fi.

SEO 40

SEO SEM Paid Search Agency B2B 40

SnapApp

APRIL 25, 2018

I'm seeing a real shift in B2B tech toward the world of ecommerce. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. . I've always loved interviewing people and now I get to talk to some of the smartest marketers in ecommerce about how they build their brands. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I’m seeing a real shift in B2B tech toward the world of ecommerce. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. I’ve always loved interviewing people and now I get to talk to some of the smartest marketers in ecommerce about how they build their brands.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

DECEMBER 28, 2012

Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. Use vertical pipes to separate concepts and phrases.

Landing Pages 28

Landing Pages Lead Generation Lead Scoring Lead Ranking 28

Directive Agency

MAY 9, 2017

Now, we look at the sponsors of the conferences our audience attends. When you speak at an SEO conference you speak to an SEO audience. You are far better off speaking at an industry conference, or conferences that are more generic and related to your vertical. Sponsor Local Meetups in Vertical. No Mention.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Vidyard

MAY 1, 2020

On LinkedIn, you’ll see lots of videos about successful funding rounds, hot takes on the state of an industry, praise for mentors, off-the-cuff interviews, and live broadcasts from conferences. Twitter Video Specs: The recommended video size is 1920×1200 pixels and vertical videos are 1200×1920 pixels. Learn From the Pros.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

chiefmartech

APRIL 3, 2019

Even Third Door Media, the producers of the MarTech conference, joined in with their stack. Second, there are different vertical “layers” of functionality that loop through all of the clouds, in a nod to the top-level categories of the marketing technology landscape : Management. Content & Experience.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Planning 102

SnapApp

DECEMBER 22, 2016

Recommended reading: The Ultimate Guide To eCommerce Email Marketing (Online Retailers, This One’s For You…). #6. Vertical Measures. Vertical Measures is dedicated to creating sustainable growth for any size business and their blog will help you do just that. Vertical Response. Practical Ecommerce. Salesforce.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

SEPTEMBER 20, 2018

I, too, am part of what Eleanor Morgan, chief experience officer at Casper -- the ecommerce company known for its sleep products, including its famed memory foam mattress -- calls the most "under-slept" developed nation (the U.S.) But if you're part of the one-third of U.S. Did you do it? in the world. I decided to give it a try.

eCommerce 71

eCommerce Opt-out Advertising Agencies Tagging 71

Vidyard

MARCH 8, 2021

On LinkedIn, you’ll see lots of videos about successful funding rounds, hot takes on the state of an industry, praise for mentors, off-the-cuff interviews, and live broadcasts from conferences. Twitter Video Specs: The recommended video size is 1920×1200 pixels and vertical videos are 1200×1920 pixels.

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Vidyard

FEBRUARY 2, 1999

How do you stay top of mind after a conference? Grabbing your prospects’ attention before a big conference like INBOUND is difficult, but the team at Bizible used a fun, attention-grabbing video to invite prospects to grab a drink live at the event. Example 1: Music to Your Prospects’ Ears. Cold calling videos require a hook.

Video Marketing 66

Video Marketing Cold Calling Lead Ranking Enterprise Management 66