Remove Comparison Remove CTR Remove SERP Remove Trends
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Top Content Marketing Trends for 2020

Scoop.it

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content. Final words.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. 41% of all click-throughs in the SERPs go to the top 3 results.

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

In comparison, the keyword by itself or “[your chosen keyword’ near me” implies a more transactional intent. Here, we take a look at top words to weave into your marketing content and the average CTR of the content that had these words in it. And how does CTR come into play when we’re talking about SEO? Audience demographics.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Additionally, you can relate it with search volumes and trends over time. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted.

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Is your organic traffic eroding?

Kevin Indig

Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Measuring the impact of SERP layout changes on organic traffic is complex. Start amplifying your content today. But we can take it a step further.

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

What Is Click-Through Rate (CTR)? If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. Additionally, increasing your CTR will allow you allocate your marketing budget more efficiently, as you can generate more sales with the resources you already have. .

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There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Moz

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). The three main areas of research that SERP analysis can benefit are: Keyword research Content creation And competitive analysis.

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