DealSignal

MARCH 17, 2023

Table of Contents [Open] [Close] In A Nutshell DealSignal vs. ZoomInfo: Make the Right Choice DealSignal: Overview ZoomInfo: Overview Features Differences Data Accuracy: Dynamic vs. Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo? B2B Data Beyond the Business Card Fresh, Global Data.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

ClearVoice

JULY 2, 2021

You might be sitting at your computer, creating great content only to have that four-letter word stop you in your tracks. Than slips in when demonstrating comparisons. Or Comparisons? Specifically, “then” or “than.” ” Homophone: similar, but not. Then is used with time-related topics.

Comparison 52

Comparison Rules Examples Content 52

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. Be strategic before starting your virtual event platform comparison. As you use this virtual event platform comparison guide, you may consider the needs of your users. Virtual event platform comparison: virtual event platforms.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

TrustRadius Marketing

DECEMBER 9, 2019

ReachMail’s highest-rated features on TrustRadius are its email and online marketing capabilities pertaining to its dynamic content creation tools and ability to test said dynamic content. The post Top 6 Mailchimp Comparisons appeared first on TrustRadius: Software Reviews, Software Comparisons and More.

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

FMG Suite

JANUARY 5, 2020

The FMG Suite platform’s content, social posts, and emails always direct traffic to your website, so you can capture new leads and clients. We think it is important to note where customers have access to pre-created content and campaigns, and where they are able to create custom messages.

Comparison 52

Comparison Advertising Agencies Inbound Marketing Traffic 52

ActiveDEMAND

JULY 15, 2020

Advanced automation for events, gated content, and webinars. Content Moderation and Approval. Events, Gated Content, and Webinars are easier to perform with Corporate Marketer. Junior people can have their content reviewed by seniors before deploying, and senior people can have their work checked by peers.

Small Business Marketing 52

Small Business Marketing Comparison Enterprise Management Peer-to-peer 52

DivvyHQ

OCTOBER 22, 2021

For your enterprise content team to consistently create and publish content across multiple channels, you’re going to need the support of technology. Today, we’re focusing in on the comparison between DivvyHQ vs. Today, we’re focusing in on the comparison between DivvyHQ vs. Contently.

Enterprise Management 81

Enterprise Management Comparison Marketing Management Content 81

Contently

MARCH 7, 2023

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. Content Needs to Hire More People Despite significant employee turnover, the unemployment rate across the U.S.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Webbiquity

NOVEMBER 17, 2020

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 323

Analysis Top of Funnel Work Management Lead Scoring 323

ClearVoice

FEBRUARY 3, 2019

Shopify is an excellent solution but is more targeted to e-commerce and so I don’t include it in this head-to-head comparison. 'For Get a better idea of the cost for scaling content plans. See how ClearVoice can help you power content for your website. An onerous task indeed. Grade: A (4.25 out of 5 possible points).

Comparison 61

Comparison Work Management Marketing Management Template 61

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

DivvyHQ

DECEMBER 17, 2021

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a content marketing platform comparison series, we’re digging into the similarities and differences between DivvyHQ and Welcome (formerly Newscred).

Content Marketing 82

Content Marketing Comparison Planning Enterprise Management 82

Act-On

APRIL 26, 2024

They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns. Most companies are going to have top-of-funnel content to establish themselves as thought leaders,” says Suzy. “A

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

PureB2B

FEBRUARY 25, 2018

Your marketing email will always contain an offer, be it through educational or promotional content. When you’re not achieving positive conversion rates, take a second look at your content. The post Email Marketing Conversion Rate Comparison appeared first on DemandScience. Are you highlighting the value of your offer?

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

Your marketing email will always contain an offer, be it through educational or promotional content. When you’re not achieving positive conversion rates, take a second look at your content. The post Email Marketing Conversion Rate Comparison appeared first on PureB2B. Are you highlighting the value of your offer?

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

DivvyHQ

JANUARY 21, 2022

If you're in the market for a content marketing platform, you'll likely have your hands full sifting through the wide variety of options. But as it turns out, there are only a small number of platforms that truly serve as a complete, content operations system for enterprise brands.

Enterprise Management 71

Enterprise Management Content Marketing Comparison Planning 71

DivvyHQ

OCTOBER 8, 2021

Technology has become a must-have for streamlining content ideation, planning, publishing, and more for content marketing teams. Here's a head-to-head comparison of DivvyHQ vs. Wrike. Let's see which is the best fit for content marketing teams. Need some help?

Planning 74

Planning Content Marketing Comparison Enterprise Management 74

Brandpoint

JULY 16, 2020

So you recognize that your company could really benefit from a solid, well-conceived content marketing strategy. Many organizations come to the realization they’re missing out on potential customers if they’re not publishing relevant, engaging content to their websites and social media sites. Content marketing agencies across the U.S.

Paid Search Agency 140

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 140

Scoop.it

FEBRUARY 1, 2024

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Understanding Content Curation Consumers rely more and more on digital content to make decisions when it comes to their spending.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

DivvyHQ

SEPTEMBER 24, 2021

We've heard from many that finding the ideal content marketing platform is harder than it sounds. There are so many tools out there that claim to be the perfect fit for content teams, but end up being too small/simple, or too complex and clunky. In this post, we're focusing in on the comparison between DivvyHQ vs. Trello.

Content Marketing 74

Content Marketing Comparison Planning Enterprise Management 74

DivvyHQ

OCTOBER 1, 2021

If you're looking at content marketing platforms and budget is a factor, you're going to want to check out this week's platform comparison: DivvyHQ vs. Workfront. Which platform is the best bang for your buck?

Content Marketing 74

Content Marketing Comparison Planning Enterprise Management 74

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. To create trust, it is essential to build authority and educate customers through value-added content. This gives them a close comparison of what using your product or service would be like and the potential results.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. These complex attribution models allow us to drill deep and get a more accurate picture of how our content influences buyers and where we may need to tighten our efforts. It’s easy to implement.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

DivvyHQ

AUGUST 20, 2021

In today article, we're focusing in on the comparison between DivvyHQ vs. Asana. When looking at the wide variety of platforms built for the marketing world, it's easy to go cross-eyed. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against.

Comparison 94

Comparison Content Marketing Planning Enterprise Management 94

Parse.ly

MARCH 30, 2023

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Biznology

JULY 13, 2018

All content is not created equal. That’s why it’s critical to create content that appeal to the different buyer needs. Comparison. This will be your broadest content, the content that would fit nicely in an introductory “101” level course on the subject. Comparison. Exploration. Evaluation.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Valasys

MAY 18, 2023

SEO is the process of optimizing your website and content to improve your organic or non-paid search engine rankings. Effective SEO requires a combination of technical optimizations, content creation, and link building to improve your website’s authority and relevance to search engines. Which strategy is right for your business?

Paid Content 52

Paid Content PPC Comparison SEO 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92