Comparison Related Topics 
Digital B2B Marketing
OCTOBER 29, 2013
Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons. Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. Consider carefully the comparisons that are not made or the metrics that are not reported.
Digital B2B Marketing
JULY 12, 2012
Information from publisher’s own research studies may be biased and does not allow for objective comparisons across properties. Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons.
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Digital B2B Marketing
MARCH 12, 2013
Provide a comparison with competitive solutions. Take a step back and determine the real purpose of each piece of content. Here are just a few of the potential purposes you may have for a given piece of content. Introduce your solution. Illustrate your understanding of your prospect’s industry.
Digital B2B Marketing
DECEMBER 4, 2012
The comparison will let you identify segments that represent a disproportionate share of value. Engage Differently How will mixing up the content you share or focusing more on creating discussion impact your marketing?
Digital B2B Marketing
AUGUST 20, 2013
There is not a good or bad value, simply a comparison to yourself last quarter or last year. If deals aren’t closing, look in the mirror before you point at sales. Just Get Started. The important thing is to start tracking these metrics.
Digital B2B Marketing
OCTOBER 23, 2012
In 2011, traffic was down 5% for the same comparison. Quantcast (chart below showing when the thought leader feature was added) shows a 7.5% increase in page views in the three weeks following the launch of LinkedIn’s publishing platform versus the three weeks before. This isn’t a seasonal effect.
Digital B2B Marketing
APRIL 17, 2013
That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. The Sales Experience.
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