Anything Goes Marketing
MAY 26, 2007
Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.
Anything Goes Marketing
JULY 20, 2007
The content should be easy to follow and the user should be able to quickly decide if this company can help them or if they need to try again. If the company is of interest, it should be fairly easy to request for additional information. I've used Google and randomly chose the search query "software integration".
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Anything Goes Marketing
JULY 15, 2006
Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. Besides having a purpose and objective for having a blog a company needs to dedicate resources and encourage the blog. You can even do this for the entire company. This is the only way that it will be successful.
Anything Goes Marketing
FEBRUARY 24, 2008
Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. However, B2B companies are creating entertaining videos to draw attention to their product and services. Get the Cat by Lawson Software. This is a good laugh.
Anything Goes Marketing
SEPTEMBER 16, 2007
It can even be something fun like a game - anything that reflect well on your company and/or brand. It also provides a plug for Daylife - the company that built this widget. Widgets demonstrate how companies are working together more to build on existing platforms and provide more useful applications.
Anything Goes Marketing
MARCH 18, 2007
The first item I would recommend is only ask for the basic information - name, email, company. You should be able to take the company name and find out this information yourself. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly.
Anything Goes Marketing
AUGUST 7, 2007
If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. If you don't, welcome to unsubscribeville - population, your company. Here's an example: Company X has been a loyal customer for the past 5 years.
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