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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. “If ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral.

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35+ Marketing Jokes to Brighten Your Day

Zoominfo

Did you hear about the new strategy where companies collaborate with ill celebrities? It’s really going viral. . He went to a company-wide retweet. He finally got RSS-ted. . They can really drive in traffic. . What is the safest place to hide a body? The second page of Google. It’s called influenza marketing.

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Best Companies Don't Need Marketing

The Effective Marketer

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. Like Be the first to like this post.

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don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

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Blog Makeover Nets Sales Leads for Software Company

The Point

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. The RSS feed is: [link].

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Starting a Blog for Your Business: Checklist

Sharpspring

Plus including your company into your business blogging plan will get them more motivated and excited. Encourage people to sign up for your email list, subscribe via RSS feed, and follow you on the respective social media channels. Make sure you let people know when you have new content. Action item.