Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Lake One

AUGUST 13, 2020

They go on to note that for a 15-second non-skippable YouTube video, the ad completion rate is 92%. Wyzowl ) 83% of those using video believe they get a good ROI from it with 82% believing it’s a key part of their strategy ( Smart Insights ) The global software company Zycus saw a 6.6x Or the stats in this case: via GIPHY.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Marketing Insider Group

MAY 16, 2023

This way, AI machines will have a clear understanding of what you’re about, and suggest your name or company in appropriate situations. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Get Cracking on Content Creation!

SEO 243

SEO Lead Ranking Content PR 243

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Hubspot

JUNE 22, 2018

The Question of YouTube. While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows).

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Webbiquity

FEBRUARY 21, 2023

Here’s the story of Pavel Beinia and the company he founded, BuzzGuru. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. The Company Year founded: 2017 Funding rounds: Self-funded to date.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Biznology

APRIL 22, 2015

Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. The post Survey says: ANZ Companies use social media for business appeared first on Biznology.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Autodesk’s Redshift. Autodesk’s Redshift.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handles. Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Makes sense.

Twitter 125

Twitter Product Planning Transparency 125

EMagine B2B Blog

NOVEMBER 5, 2014

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. By expanding to three or more channels, companies can boost their order rate by a substantial 494%.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. According to the 2019 Video in Business Benchmark Report , smaller companies are now accelerating video content creation.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

Contently

NOVEMBER 3, 2021

Many companies that hire freelancers include indemnification clauses in their contracts, meaning that the writer may be on the hook should a lawsuit result from their published work. “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Trade Press Services

SEPTEMBER 18, 2023

Companies can add core business information such as contact information, hours and services, but the platform can also be leveraged to share news, valuable resources, photos or videos, such as a short explainer video. This is an excellent tool for promoting products to new audiences and is especially relevant for B2C and local companies.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Vidyard

OCTOBER 26, 2021

Now live on the Sales Feed YouTube channel. Sales Feed has no subscriptions fees, is free of any advertising to distract from the experience, and is available on LinkedIn , YouTube , TikTok , Instagram , and SalesFeedMedia.com. Sign up for the Sales Feed newsletter today. To learn more about Vidyard, visit vidyard.com.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Champion Communications

MAY 16, 2023

When it comes to pitching it’s important to understand journalists’ inboxes are full of other PRs pitching press releases, interviews, and by-lines. Although, Elon Musk’s take-over of Twitter has caused a stir; from the company letting a great deal of employees go to the new concept of Twitter Blue.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Vidyard

MAY 18, 2015

One piece of advice included looking to other brands for inspiration – not only competitors in your own industry, but companies in other industries who are doing interesting things with video marketing. The company uses video to communicate messages in an interesting way to their target audience. Workfront does that, too!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. According to the 2019 Video in Business Benchmark Report , smaller companies are now accelerating video content creation.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. A press kit is a set of media assets like company information, founders’ bios, images, quotes, or even news articles.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Buzz Marketing for Technology

JULY 2, 2008

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! LinkedIn Company Profiles | March 20, 2008. Company Info. YouTube Handbook. YouTube On Your Site. Add to Favorites.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Optinmonster

MAY 16, 2023

That’s why it’s crucial to ensure that your social profiles reflect positively on your company and its values. PR (Press Release) PR (Press Release) is a powerful off-page SEO technique that involves crafting and distributing newsworthy announcements or information about your business to media outlets and online platforms.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Buffer

FEBRUARY 21, 2023

I was fortunate to make some connections with venues that offered to host us for little to no charge (a coworking space that let us use the facility on nights they didn’t have other bookings, a tech company that opened their office to community events).

Branding 88

Branding Brand Identity Press Peer-to-peer 88

SmartBug Media

MAY 20, 2020

Press releases. Press release: If the topic and/or speaker are particularly meaty, put out a press release about the webinar and email it to your favorite online industry journalists. YouTube: Pre-event, take time to create a promotional video. Advertising. Signature lines. Other people’s audiences. Internal experts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Sprout Social

JANUARY 18, 2022

First off, it can increase transparency between your company and valued stakeholders. In fact, 63% of people say CEOs who have their own social profiles are better representatives for their companies than those who do not. . Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Buzz Marketing for Technology

JUNE 27, 2008

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! I think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way." Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Company Info.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

sagefrog

FEBRUARY 7, 2024

of overall company revenue. [1] Therefore, companies are integrating advanced automation tools into platforms like social media to increase efficiency and decrease spending. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

JULY 26, 2023

The company was about to be bought out and the stock was going wild. And I get called into the president’s office and he brings out some from our major competitor press release that says they’re getting 200,000 hits on their website. I told him whoever wrote that press release didn’t say how many visits their site was getting.

Startups 96

Startups Cross-Selling Press Analytics 96

ClearVoice

JULY 15, 2022

They’re far less likely to pick a different brand once they find a reliable company that rewards loyalty with discounts, freebies, and other benefits. Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment.

Planning 118

Planning Content Marketing & Strategy Youtube 118

SnapApp

FEBRUARY 28, 2018

The rise of content marketing and thought leadership efforts have shone a spotlight on the experts who shape the experiences companies deliver — and in many cases, marketers are expected to have a voice in the market. . Thought leadership and company leaders with a presence make a difference to the bottom line. Source: Forbes.com. .

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

ClearVoice

MARCH 14, 2024

One example is the now-classic “ Puppyhood ,” a YouTube video created by Buzzfeed in partnership with Purina. Different professional and trade associations can facilitate connections between professionals and companies interested in content collaborations. We know, we know. It still remains true, though, doesn’t it?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52