Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Companies obviously have to prepare.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

NOVEMBER 5, 2021

In this episode of The Sales Evangelist, Green Leads CEO Mike Farrell joins Donald Kelly. They discuss whether you and your company use an external SDR team , or should you invest in and develop a team yourself? To own or not to own, that is the question. Find out in this episode below:

Leads 185

Leads Lead Marketing Qualified Leads Companies 185

Smashmouth Marketing

APRIL 11, 2022

What if you knew the exact companies or individuals who are actively looking for the products or services you offer? dives into in this episode of the Modern Selling Podcast with Green Leads CEO Mike Farrell. Imagine how much more targeted your outbound marketing or prospecting could be. That’s the exact topic host Mario Martinez Jr.

Intent 191

Intent Leads Lead Marketing Qualified Leads 191

Smashmouth Marketing

OCTOBER 22, 2021

Listen as Green Leads CEO, Mike Farrell, gives Joel Block the inside track on how he has built companies to grow pipeline and ultimately revenue. Listen Now: Profit From the Inside with Joel Block, featuring Mike Farrell.

Leads 160

Leads Lead Marketing Qualified Leads B2B Sales 160

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

AUGUST 28, 2019

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. Just three more clicks according to Green Leads' BDR Mira. Once there, find a contact with a similar title/company -- In this case, Gerardo (hard to see).

Lead Gen 100

Lead Gen Linkedin Tips Leads 100

Smashmouth Marketing

FEBRUARY 22, 2010

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. Vice versa, if you are to supply inbound leads or lists, you deliver, too. Was I dreaming? Did I hear that right? Establish and manage to a Service Level Agreement (SLA).

Lead Gen 100

Lead Gen Work Management Companies Leads 100

Smashmouth Marketing

JULY 16, 2009

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Sales Accepted Lead (?),

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 22, 2008

As many of you know, Green Leads (our business) has built into our company mission to be green in as many ways as possible. I know, demand creation has nothing to do with the environment, but operating a company in a green manner feels good, is good and shares our message with others (employees, clients, etc.).

Companies 100

Companies Skype Tagging Efficiency 100

Smashmouth Marketing

JULY 3, 2009

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Sales Accepted Lead (?),

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

JANUARY 20, 2020

Green Leads Appoints Industry Veteran, Mike Farrell as CEO. Pipeline generation leader to oversee Green Leads’ global team of lead development and sales development reps. Boston, MA - January 18, 2020 - Green Leads today announces the appointment of Mike Farrell as their new CEO.

Ideal Customer Profiles 38

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Marketing Qualified Leads 38

Smashmouth Marketing

JANUARY 14, 2022

If your company needs a new kind of functionality, should you build it or outsource it? If you outsource a function – be it marketing, lead generation, or anything else – you will only need to spend money on it for as long as you retain the company you hired to handle it. There are strong arguments for doing either.

Training 163

Training Lead Generation Spending Cost 163

Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. ” Demand gen specialists have long debated the topic of Sales Ready Leads--Quality vs. Quantity. The event is scheduled May 4-6 at the Fairmont Scottsdale Resort.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

MAY 26, 2010

Looking for companies in the field of Demand Gen that work with Appointment Setting ? google: "network security" (dir OR vp OR vice) companyname site:linkedin.com You think you can find some quality leads through LinkedIn now? Let's try another one.

Lead Gen 100

Lead Gen Linkedin Google Tips 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company! Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

JANUARY 7, 2010

During the session, we connected with the Chief Information Security Officer of an extremely large pharmaceutical company. Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? He had o bjection after objection.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

JANUARY 25, 2011

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead. When do we see our first leads?

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

NOVEMBER 4, 2010

Outbound sales, lead generation and demand gen in general are all about the numbers, too: forecasting good numbers, hitting those numbers and then pushing those numbers to new levels. Do you have dashboards that track your lead generation and pipeline activity? Lastly, the Wii session inspired a contest at Green Leads this month.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Peer-to-peer 100

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts? And why is it important to marketers?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

APRIL 29, 2010

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. Once there, find a contact with a similar title/company -- In this case, Gerardo (hard to see). Just three more clicks. So Tanya, expect my call.

Lead Gen 100

Lead Gen Linkedin Tips Leads 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Company Facebook Fan Page - post some value. Fast Company Blog - share an article. Look at the other top experts in the Lead Generation section of LinkedIn.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Company Facebook Fan Page - post some value. Fast Company Blog - share an article. Look at the other top experts in the Lead Generation section of LinkedIn.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. If you don't see the name of your favorite Lead Gen Experts, drop us a comment.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 2, 2009

This past week a prospect commented that she wanted to explore a third-party lead gen program because their sales reps were spending too much time prospecting and not selling. She said that if they had enough leads they would be SELLING and CLOSING -- not having to do lead gen. The results seem to make sense, right?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 23, 2010

How can upstart, small- to mid-sized companies build a tribe? How can even large companies with very specific offerings build a tribe? Gather, grasp and retain every prospect or client, every user or remote individual who touches your company and bring them together virtually. Lead with leaders. LinkedIn Groups.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. I do, however, challenge the value of that inbound lead versus the value of the outbound lead, and that was not discussed. What is the equity value of those leads - the lead equity ?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

FEBRUARY 25, 2022

Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great way to use LinkedIn on my iPhone.

Linkedin 196

Linkedin Tips Conference Profiling 196

Smashmouth Marketing

MARCH 19, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts? And why is it important to marketers?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100