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Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. They started with the crisis in health care, an industry that consumes an astonishing $1.8
Buzz Marketing for Technology
FEBRUARY 23, 2009
Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem.
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Buzz Marketing for Technology
JUNE 27, 2008
d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.
Buzz Marketing for Technology
AUGUST 5, 2008
Our work processes have become much more sophisticated and complex in more traditional industries (i.e. manufacturing) which requires a higher level of thinking and access to information if a company is going to maintain a competitive edge. Work literacy, however, requires a broader vision of what is needed in todays work place.
Buzz Marketing for Technology
JUNE 27, 2008
In the industrial economy, one could do a job with ones body even when the brain and heart werent committed to the job. This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Building Your Companys Innovation Portfolio.
Buzz Marketing for Technology
JULY 24, 2008
From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.
Buzz Marketing for Technology
JUNE 27, 2008
But the problem with knowledge workers is that theyre pretty much everywhere in the company. Certain industries (e.g. biotech, energy exploration, financial trading) take their knowledge workers *very* seriously. If you want to improve Order-To-Cash, its pretty clear who youd work with. Or create a slick new customer portal.
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