Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Whiteboard Fridays is Moz’s weekly YouTube series (now about 500 videos) covering SEO-related topics to help their audience improve content performance. Not a problem — just google it.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. Keeping this in view, here are 9 calculators that every SaaS company can build: 1. The need of the hour is interactive content.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money?

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Great googly moogly, that’s a lot of Google updates!

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Exo B2B

NOVEMBER 28, 2023

Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. Now, if somebody wants to find you through search and give you their money, they go to Google and enter juicy keywords. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

FEBRUARY 11, 2024

Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. FOMO is the fear of missing out.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Excelsior Research

SEPTEMBER 28, 2022

Make it viral! Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. This way companies who have their accounts on social media can create reel and spread it using proper hashtags to improve the brand engagement. Google implementation on Hreflang problem.

Brand Identity 52

Brand Identity Branding Viral Marketing Social Media 52

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo.

Ad Building 98

Ad Building Brand Identity Branding Business 98

The Marketing Blender

MARCH 15, 2021

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. The days of organic leads from social pages are mostly gone, outside of viral phenomena. Embrace SEO optimization for your website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

Outgrow

NOVEMBER 30, 2022

Branded videos – Introduce new products or services, highlight your company culture, or provide more information about your business. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Google Earth: Homeward Bound. Schedule & Promote the Videos.

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

JUNE 14, 2021

The best techniques include looking at Google-related searches. Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. If your product is best shown in action, like tech gadgets or fitness equipment, partner with YouTubers to create tutorials and “how-to” videos. RafflePress is the best WordPress giveaway plugin.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Convince & Convert

JUNE 22, 2011

In the early part of my career I was fortunate to land a job on the corporate marketing team at Google. At the time I felt very lucky (pun intended) to be among the 400 employees of a small but well-known and rapidly growing company. Only there was it revealed that Google was behind the whole thing. Just an equation.

Social Media 118

Social Media Google Paid Search Agency Advertising Agencies 118

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way. Create YouTube content. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Convince & Convert

MARCH 17, 2015

As a consequence, companies are making three key changes to their marketing approach: 1. The first two categories are already at a fever pitch, with more than 2,000 marketing tech companies and content marketing becoming a major initiative for most brands. Change the Target. Nice coverage on this by Techcrunch ).

Advertising Agencies 162

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 162

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

illumin

MARCH 6, 2019

With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Advertisers need to be clear about why they are buying advertising on YouTube/Google. ” Take the YouTube Kids app that launched in 2015 for example. Move Ad Dollars.

Brand Identity 64

Brand Identity Branding Youtube Enterprise Management 64

Buzz Marketing for Technology

JUNE 27, 2008

Sign in to YouTube now! Sign in with your Google Account! Sign in to YouTube now! Sign in with your Google Account! Sign in to YouTube now! Sign in with your Google Account! I think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way."

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Google found that 70% of B2B buyers and researchers increased their online video use. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. 73 percent of B2B companies report a positive ROI on video marketing. series on Youtube. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Valasys

MAY 20, 2020

Dwell time has always been a deciding core factor for search engines such as Google , in deciding the rankings of the pieces of content on the Search Engine Result Pages (SERPs). Read more on How Google’s May 2020 Core Update Will Impact Your Business Sustainability. These actions might either be carried out or left altogether.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52

Navigate the Channel

JUNE 19, 2023

Insist on a Content Calendar and Content Schedule Whether it’s in a Google Doc or Excel sheet, document what message will go out via what channel and when. You probably already know where to find information and sources that cover your company or industry. Social is about community and conversations.

Social Media 65

Social Media Media Curation Content 65

Bluetext

MARCH 25, 2019

Internet challenges can go viral, for better or for worse. YouTube has scrubbed ALL real video clips of the Tide Pod Challenge. As a result, company marketing and communications teams are struggling with how to respond and to encourage these harmful challenges to end. For worse, the list is, unfortunately, a lot larger.

Viral Marketing 20

Viral Marketing Paid Search Agency Advertising Agencies Ad Agencies 20

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. However, this statistic doesn’t include users that are based in China, the home country of TikTok’s parent company ByteDance. The app as a whole is valued at around $50 billion.

Stats 141

Stats Planning Paid Search Agency User-Generated Content 141

Vidyard

JULY 7, 2014

Videos are snack-sized, convey your company’s implied persona, and are irresistible to prospects who want to consume info quickly. Today I want to take a look at Wishpond , a B2B company offering simple tools for creating epic marketing campaigns. leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. A recent Animoto study on video marketing revealed that 1 in 4 consumers actually lose interest in a company if it doesn’t have a video about its product or service. Back in 2014, YouTube was the dominant video platform on Facebook.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Kevin Indig

MARCH 28, 2023

Kevin Indig • 7 min read The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. Kevin Indig • 6 min read How Google tests new content in the search results This article is a case study that shows how Google ranks new content for different keywords to test its quality.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Buffer

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. aged 18-24) would go straight to TikTok instead of Google Maps or Search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Hubspot

DECEMBER 2, 2011

If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. Clicking these tabs will reveal the most popular video content from the YouTube community.

Youtube 28

Youtube Facebook Google Viral Marketing 28