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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. It is advertising for the modern internet. Why Zemanta? Why Sponsored Updates?

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. Facebook Facts and Statistics. Facebook advertising reaches 2.18 Facebook advertising reaches 190 million people in the U.S.,

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Mobile App Advertising: Staying Affloat in a Sea of Apps

KoMarketing Associates

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The good news is that big online advertising platforms have heard companies’ outcry.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Advertising. Content and audience.

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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project.

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Facebook for Lead Generation: An Overview of Lead Ads

NuSpark Consulting

The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens. The form is mobile-device friendly and designed for the least amount of typing possible.