KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Ways to Excel Effective Lead Nurturing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Martech

APRIL 5, 2022

Diversity at all levels of a company is an indicator of success. A diverse marketing organization aids access to diverse markets. The top 100 Fortune 500 companies have more diverse boards than the other 400 companies on the list. Catalyst ) Diverse companies are 70% more likely to capture a new market audience.

Business 120

Business Loyalty Paid Search Agency Acquisitions 120

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Nuvi

JUNE 23, 2022

In addition to being ranked as a strong performer in Competitive Intelligence , Reputation continues to lead across ten G2 categories: . Local Marketing . This quarter, Reputation saw its highest adoption in local marketing and experience management among enterprise customers. Experience Management. Social Media Suites.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. It encompasses various marketing and sales activities designed to create awareness, generate interest, and drive actions.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

SugarCRM

MARCH 17, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. [divider style="simple"]. Social Media Social'

Facebook 50

Facebook Advertising Agencies Gartner Forrester 50

Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Exo B2B

JUNE 18, 2019

– B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Exit the type of initiative taken by the companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Onalytica B2B

JANUARY 12, 2018

Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Bio: Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP. Location: Boston, MA USA.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Martech

JANUARY 12, 2022

Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. Call it a concept or a buzzword, zero-party data provides another avenue to personalize marketing efforts. said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti.

Lead Scoring 127

Lead Scoring Lead Ranking Psychographics CMO 127

Valasys

MARCH 11, 2020

The focus of social media management leaders on marketing automation technologies has led to the strategic integration of leads. On 10 th of March 2020, Hootsuite announced integration with Oracle Eloqua , part of Oracle Marketing Cloud & amongst the most comprehensive marketing technology ecosystems.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. If this part goes well, you can be sure of getting visible and respected by the people who call the shots at the companies. These are two distinct ideas.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Marketing Insider Group

AUGUST 28, 2019

Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research.

Allocation 100

Allocation Content Curation Thought Leadership 100

Nuvi

JUNE 2, 2021

Company becomes one of the first CX vendors to integrate client Instagram messaging into platform. Instagram has quickly become a go-to channel for brands when driving brand awareness and customer engagement, lead generation and, in some cases, direct to customer sales. REDWOOD CITY, CALIF.

API 52

API Paid Search Agency Marketing Management Forrester 52

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is an underutilized resource for today’s marketers and sellers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

DemandBase

NOVEMBER 20, 2019

I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. of venture-funded companies achieve. Today, hundreds of the world’s largest and fastest-growing companies rely on Demandbase as their ABM platform of choice.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! We get it, 80 sessions is a lot , and if you’re a savvy, ambitious marketer, we bet you’re feeling some FOMO from the sessions you missed. Session: “Are We Ready To Trust The Machines? The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Nuvi

APRIL 27, 2021

The study included insights from 152 digital marketing or customer experience decision makers in the U.S. It also found that unstructured data leads to: . However, many marketers lack the tools to do this. However, many marketers lack the tools to do this. The Forrester Opportunity Snapshot can be accessed here. .

Studies 40

Studies Forrester Lead Scoring Lead Ranking 40

ClickZ

AUGUST 27, 2020

Even though several marketing functions have been adjusted to meet the changing business climate during the COVID-19 pandemic , companies are still expressing concern over retaining customers and keeping employees safe. Fortunately, intelligent chat offers an answer for companies in the planning stages of post-COVID return to work.

Marketing AI 111

Marketing AI Work Management Resource Management Marketing Management 111

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland. Websites with the same buzzwords (supercharge, anyone?). Blog posts targeting the same keywords. So, what’s the alternative?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Paul Gillin

JANUARY 25, 2012

Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. Facebook Asks Users to Opt Into Activity Tracking Ahead of iOS 14 Changes. See more details on Marketing Dive. Improving Your Marketing Program.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69