readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. ” DoubleClick was reportedly in serious talks with Microsoft about being acquired and later it was rumored that Google also became interested. Äôs chief executive, said in an interview yesterday. ? Other Players.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

KoMarketing Associates

JANUARY 30, 2018

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Facebook keeps leading the social scene (yes, this includes B2B companies); in order to receive updated information about changes in the platform or updates, we recommend checking out Jon Loomer and Susan Wenograd ’s blogs.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KEO Marketing

MARCH 16, 2016

In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017.

Paid Search Agency 48

Paid Search Agency Doubleclick Ads Google 48

Contently

JUNE 28, 2017

Unlike Apple, which makes the majority of its revenue from hardware, Google is—at its core—an ad tech company. Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. On the surface, that’s surprising.

Privacy 108

Privacy Paid Search Agency Google Ads 108

Marketing Insider Group

AUGUST 10, 2015

Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. The average click-through rate of display ads is 0.1% ( DoubleClick ). While overcoming this obstacle is often a tricky proposition, we can find this budget if we look in the right places. Don’t believe it?

Doubleclick 100

Doubleclick Content Marketing Banner Ads Planning 100

Digilant

JANUARY 12, 2021

Distributed media buying platforms that exist within the larger ad agency holding companies. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 SaaS Enterprise Software Company Drives Engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. Meanwhile, the total number of Internet users only grew, and by 2002 hit the bar of 16 Million worldwide.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

SmartBug Media

NOVEMBER 30, 2020

With companies utilizing a large variety of advertising tactics in their digital marketing mix, how do you properly attribute conversions to the right sources? If your company has a longer conversion period, this model may be useful. That’s right, sources. Time Decay. Position-Based.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Aberdeen

NOVEMBER 5, 2019

Typically, ads are targeted to a company profile (company size, industry, geography). However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. What ad exchanges does the company partner with? How Does Programmatic Advertising Work?

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Digital B2B Marketing

JULY 24, 2012

What if your message could get through to more of these individuals and companies? If you knew your advertising was only reaching people at these companies , would it be worth more? Today you can target online advertising in addition to email list rentals and lead generation programs to just your list of target companies.

B2B Marketing 100

B2B Marketing Doubleclick Planning B2B 100

ClickZ

JULY 17, 2020

40% of company executives in ecommerce report that personalization directly affects their sales and company revenues. In fact, a survey from Deloitte reveals that over 82% of medium to big-sized companies in the UK are embracing AI opportunities. claim that personalization has a measurable impact on their advertising outcomes.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Hubspot

APRIL 5, 2018

DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. DoubleClick is a suite of products by Google to help advertisers make and measure their ads so that they target the right spaces online.

Google 78

Google Adsense Tools Doubleclick 78

Contently

OCTOBER 6, 2016

Software has been a central part of that transition, perhaps more so at The Washington Post than at any other news company—even digital-first publishers like Vox Media and BuzzFeed. Arguably the most surprising investment has been in ad tech, where Jarrod Dicker has led the company’s ad product team, called RED, since August 2015.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Digital B2B Marketing

JUNE 11, 2014

The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. I still remember when DoubleClick first rolled out view-through reporting. Many even count the same results twice, all to show that marketing is contributing to results. View-through Reporting.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Golden Spiral

AUGUST 4, 2022

According to an Axway study of 5,074 people, transparency is important: 9 out of 10 Internet users want to know the specific data that companies have collected about them. 85% of people are concerned that their online data may not be secure; a mere 37% feel that companies are transparent about the ways they use data online.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Martech Advisor

SEPTEMBER 24, 2019

A company. DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus. Learn More: Top 5 Demand-Side Platform (DSP) Companies and Comparison. Learn More: Top 5 Programmatic Advertising Platforms for 2020 and Beyond. Ad Network Versus Ad Exchange: A Comparison. Here are the key comparison points in the table below: Criteria.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

Circle Studio

MAY 31, 2018

The goals of the GDPR are to give EU citizens insight into the data collected about them and put the control into the hands of users, rather than companies. Here are three main areas of focus for the GDPR: Consent: Companies must alert users when they are tracking them with cookies, munchkins, etc. Google/DoubleClick, Bing).

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts. Court received a BA in English from Princeton University and an MBA from Harvard Business School.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Customer Experience Matrix

JULY 22, 2010

When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Finally, we come to Web marketing companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 25, 2007

But as I reflect on the really big recent acquisitions -- Google / Doubleclick , Microsoft / aQuantive , WPP / 24/7 Real Media – I wonder whether the real heavyweights will be the Web advertising vendors. What makes them inherently powerful is they earn commissions on an external revenue stream, which most software companies do not.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

readwrite

FEBRUARY 22, 2010

And Google knows how to leverage this type of information with services like Google AdWords, AdSense, and DoubleClick Ad Exchange but now it’s moving into what it’s calling “the next generation of ad serving” – a simplified, streamlined ad server.

Doubleclick 40

Doubleclick Paid Search Agency Ads Adsense 40

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. It’s a great choice for companies pursuing leads outside of strictly the web and social media. Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Hubspot

APRIL 2, 2021

For instance, let's say a health-focused vegan dessert company wants to run an ad campaign next quarter and they want to target health-conscious, vegan consumers. Using the same vegan dessert company, let's say they launched an ad campaign through Google's ad network. In this stage, it's important not to make decisions too quickly.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Contently

SEPTEMBER 14, 2016

So basically @AdblockPlus blocks publisher ads then resells those stolen impressions through an exchange run by @doubleclick ? As the dmexco conference kicked off in Cologne, Germany, I snagged an interview with Tim Schumacher, co-founder and chairman of Adblocker Plus and its parent company, Eyeo. So only the big companies pay.

Paid Search Agency 60

Paid Search Agency Ads Ad Exchange Doubleclick 60

Sharpspring

SEPTEMBER 8, 2017

Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Data Import: You can upload data from external sources and use it with Analytics data. Data Analysis, Visualization and Reporting.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Biznology

OCTOBER 28, 2014

Google Doubleclick for Publishers. LinkedIn Company. Google Analytics. Google Analytics (Real Time). Google Calendar. Google Spreadsheets. Google Trends. Google Webmasters. Google+ Search. GoToWebinar. Infusionsoft. iTunes Connect. Pinterest.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. No one company can maintain dominance forever.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. After all, Marin has repeatedly shaken up its products, including social, display and search.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JANUARY 17, 2008

Aprimo, if you’re not familiar with them, is a bit different from the other marketing automation companies because its has always focused on marketing administration—that is, planning, budgeting, project management and marketing asset management. The company’s most recent major release is 8.0, which came out last November.

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

Content Standard

AUGUST 27, 2015

Brand storytelling requires change, and you may be the one responsible for selling it throughout your company. According to Doubleclick , display advertising click-through rates are 0.06 Find a division or group within the company that is ripe for brand storytelling. Let me warn you—it won’t be easy.

Storytelling 40

Storytelling Ad Building Doubleclick Brand Identity 40

readwrite

SEPTEMBER 7, 2011

Reuters reports an undisclosed source that says the company made $1.6 The largest portion of Facebook’s revenue is believed to come from advertising, indicating the company has created a dynamic niche for itself on the Web that advertisers are beginning to flock to en masse. That is an astounding number.

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Zoominfo

MAY 21, 2020

Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market. It’s important to really understand specific pain points of each company type, asking questions that uncover those pain points, and provide a relevant solution.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Customer Experience Matrix

APRIL 6, 2007

The article also mentions efforts by Google and DoubleClick to create online exchanges for advertising purchases, and suggests these may also face resistance from media companies. Even an amateur cynic would suspect the networks’ real concern is that an auction would result in lower prices.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Content Standard

SEPTEMBER 16, 2015

Most companies aren’t interesting enough by nature and will never have the desire to coordinate Red-Bull-style space jumps or develop new technology like hoverboards by Lexus. As a result, even moderately cool companies like Netflix have to pay to play in the modern PR environment.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

NuSpark Consulting

MARCH 9, 2013

Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. You may wish to track ad networks, specific websites, videos, pre-roll, etc. Therefore my report will only show unbranded keywords.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100