KoMarketing Associates
JANUARY 30, 2018
Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads.
Rev
SEPTEMBER 2, 2019
Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SmartBug Media
NOVEMBER 30, 2020
Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to increase conversions.
Bannerflow
OCTOBER 12, 2018
Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance.
Convince & Convert
NOVEMBER 5, 2014
Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Maybe the trouble with Google is simply our expectations?
Marketing Insider Group
AUGUST 10, 2015
Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. Calculate the Costs of Unused content. First, we need to have a solid understanding of your organization’s current content costs and utilization. We know customers are tuning out advertising. $1
Golden Spiral
AUGUST 4, 2022
While the relentless pace of technological change is a given in 2022, corporate giants like Google are facing new challenges to previously-unchallenged advertising dominance. In what must be a new feeling for the search giant, Google finds itself caught in the middle. Consumer sentiment about privacy issues is at an all-time high.
Expert insights. Personalized for you.
179 
Let's personalize your content