Remove differences

Paul Gillin

article thumbnail

Why Facebook Isn’t Worried About Ello

Paul Gillin

Platform Markets are Different. An example of the first phenomenon is spreadsheets. An example of the second phenomenon is network operating systems. Once platform companies become embedded they protect their franchise through a surround strategy. What’s Really Different about Ello? Windows is a platform.

article thumbnail

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates. Let’s look at some examples of what they do well. This is an under-utilized tool that enables companies to present an HTML page as their default front door. Desperately Seeking People.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Know Thy Customer

Paul Gillin

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. I was struck by how well researched your book was, with lots of real-life examples. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible?

article thumbnail

How Will Computers Serve Us in 2020?

Paul Gillin

Google cars are an example of that. Example: With Google Translate, we eventually want to get to every language. A third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. My favorite example is automobiles.

article thumbnail

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

The company typically logs two complaints for every one million diapers sold, and there was nothing to indicate that Dry Max had moved that needle. The company was well aware that the entire Pampers franchise depended upon customer trust. Not that P&G expected big problems. Let’s seek treatment.’”.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

ROI 50
article thumbnail

How to Run a Great Dinner Meeting

Paul Gillin

The meeting was hosted by Larry Weber , a local PR legend and founder of the company that became Weber Shandwick. Personalize introductions. He then asked each person to share one little-known fact about himself or herself. Anything to improve lines of sight between diners. Keep the conversation moving. Know when to end.

PR 50