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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

How can chief marketing officers empower their organizations to remain nimble in changing times? Where should you place your focus in 2021 and beyond to set your company up for growth and success? 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times. Has your brand purpose evolved in the last year?

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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

To get you started with using AI to develop marketing personas, we’ve created a list of five questions to ask with real ChatGPT input and output examples. Additionally, understanding which types of resources your audience looks for can help you to develop content in a format they’ll actually consume.

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How to Ensure You Keep Your Dashboard Development on Track

Vision Edge Marketing

This is one of the primary reasons companies create dashboards. This post identifies 12 pitfalls associated with dashboard development and how to avoid them. However, only 16% of large international companies use marketing analytics and this number is even lower for small and medium-sized firms (SMOs) and for emerging markets.”

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. So, what does the future of remote work mean for B2B companies? Fewer geographic limitations mean companies face more competition than ever, and every deal is more difficult to close.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. Download the free guide 1.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

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7 Secrets of Effective Management for Remote Employees and Teams

Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.

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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

In its simplest state, an organization's Strategic Performance Management context begins with corporate strategies (including objectives) which cascade to business units or equivalent organizational entities (IT), which, in turn, develop aligned strategies. Ways of connecting your projects to overall goals of organization.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Many organizations fail to properly evaluate vendors during the selection process. So what’s the problem?

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. How to develop benchmarks for your inbound culture. And the best part is, it can apply to content for all stages of your funnel!