Vidyard

JULY 25, 2019

Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

Process 116

Process Video Marketing Sales Cycle Work Management 116

Vidyard

JANUARY 18, 2021

Add in the ability to pause, replay and share, and a video may just beat an in-person demo in terms of practicality and effectiveness. Matt Hall works for the packaging company, Woodway UK , so it was a natural fit to unbox his prospect’s own products and then show how he could help them improve. Master Video for Sales.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

EveryoneSocial

JANUARY 23, 2018

Take your account-based marketing efforts and strategy to the next level by leveraging your company’s workforce. Over the last few years, the evolution of how B2B marketing and B2B sales work has shifted into new and exciting directions. Here is an ultimate list of 22 ABM tactics your company can try. And rightfully so.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

SalesIntel

JULY 20, 2021

In response to the rise of remote work, the ease of recruiting “just-in-time” short-term workers, and the lack of the right talent, businesses’ labor strategies are undergoing a seismic transformation. Between 2019 and early 2020, We saw record low unemployment rates (3.5%) that had not been seen in four decades.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Buyer Personas High Quality Lead 52

Sprout Social

AUGUST 19, 2020

Combined with the addition of a “Send Message” button for easier communication, the airline company was able to see a 5-point higher average Net Promoter Score on Messenger than its initial goal. This seamless experience will work wonders on your customer satisfaction rate as well as conversions.

Facebook 143

Facebook Business Paid Search Agency Work Management 143

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. LeadIQ’s top performing sales development rep, Jeremy Leveille, recently recorded 24 custom songs and raps for targeted accounts resulting in 23 responses (that’s a 96% response rate, folks) and 17 qualified opportunities.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. By adding a highly-engaging, personalized video to sales emails, sales leaders can boost response rates by up to 8X.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Lake One

NOVEMBER 24, 2020

How does a sales leader get a sales team over their own friction when the speed of change is so fast, especially when it comes to video, online sales demos, and more? Video for Sales. When it comes to video for sales , Wardle says the best way to start is just to start. It got a 10% response rate!

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. LeadIQ’s top performing sales development rep, Jeremy Leveille, recently recorded 24 custom songs and raps for targeted accounts resulting in 23 responses (that’s a 96% response rate, folks) and 17 qualified opportunities.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. By adding a highly-engaging, personalized video to sales emails, sales leaders can boost response rates by up to 8X.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

SalesIntel

SEPTEMBER 8, 2021

Modern sales teams use prospect or customer data collected from various sources such as their CRM, website, apps, social media, email marketing database, and call logs to power their campaigns. For example, they could use website visitor intelligence data to know who is visiting their business website and which company they work at.

Effectiveness 52

Effectiveness Best Practices Domain Intent Data 52

Vidyard

NOVEMBER 15, 2018

The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Vidyard

NOVEMBER 15, 2018

WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Sales scripts. Create Proven Sales Presentations. One-pagers.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Vidyard

OCTOBER 11, 2018

In this session, you’ll learn how to overcome some of the common mistakes associated with using video as a sales tactics. (We Jamie Shanks, CEO of Sales for Life, also has a few things to say about video. His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. By adding a highly-engaging, personalized video to sales emails, sales leaders can boost response rates by up to 8X.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

JANUARY 18, 2021

Add in the ability to pause, replay and share, and a video may just beat an in-person demo in terms of practicality and effectiveness. Matt Hall works for the packaging company, Woodway UK , so it was a natural fit to unbox his prospect’s own products and then show how he could help them improve. increase in sales opportunities.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Hubspot

JULY 25, 2023

Table of Contents How Sales Teams Use AI Creative Ways for Your Teams to Use AI Tips for Implementing AI How Sales Teams Use AI To understand AI’s impact on sales, we asked more than 600 sales professionals how they use AI in their work. Tools enable companies to understand their pipeline and revenue at a deeper level.

Marketing AI 60

Marketing AI Creativity Top of Funnel Work Management 60

Vidyard

NOVEMBER 11, 2020

Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Sales Videos Command Attention Because They’re Unexpected 2.2 Improve Your Sales Videos over Time with Data 3.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

The Point

JULY 23, 2012

In an ideal world, all B2B sales leads would be pre-qualified and ready to buy. Of course, in the real world – a world of sales quotas, quarterly revenue goals, and impatient investors – not all stake-holders, especially salespeople, are interested in the notion that the most effective lead generation strategy is a long-term proposition.

Demand Generation Agencies 100

Demand Generation Agencies Sales Qualified Leads Leads Lead 100

Vidyard

NOVEMBER 15, 2018

The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

LeanData

JUNE 16, 2016

With that in mind, here are five broad metrics that Birkett uses to measure his sales development team: Demos completed. Inbound versus Outbound demos. The ultimate decider for us is demos completed,” Birkett said. Our qualification criteria probably is pretty loose compared to other companies. Pipeline generated.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

With that in mind, here are five broad metrics that Birkett uses to measure his sales development team: Demos completed. Inbound versus Outbound demos. The ultimate decider for us is demos completed,” Birkett said. Our qualification criteria probably is pretty loose compared to other companies. Pipeline generated.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

With that in mind, here are five broad metrics that Birkett uses to measure his sales development team: Demos completed. Inbound versus Outbound demos. The ultimate decider for us is demos completed,” Birkett said. Our qualification criteria probably is pretty loose compared to other companies. Pipeline generated.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

With that in mind, here are five broad metrics that Birkett uses to measure his sales development team: Demos completed. Inbound versus Outbound demos. The ultimate decider for us is demos completed,” Birkett said. Our qualification criteria probably is pretty loose compared to other companies. Pipeline generated.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

Rollworks

SEPTEMBER 24, 2019

The vast majority of companies that begin to explore account-based marketing also continue to run some level of inbound and/or demand generation activities. site traffic, campaign response, inquiry, MQL, SAL, and SQL). Time —The time period for measuring AES, which should be significantly shorter than the typical sales cycle.

Account Based Marketing 40

Account Based Marketing Lead Ranking ABM Demand Generation 40

Terminus

OCTOBER 29, 2021

Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. You can then add some of these companies to one of your ABM plays.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Vidyard

APRIL 4, 2017

In this session, you’ll learn how to overcome some of the common mistakes associated with using video as a sales tactics. (We Jamie Shanks, CEO of Sales for Life, also has a few things to say about video. His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Hubspot

NOVEMBER 14, 2018

Poll responses provide handy insights you can use to segment your audience by need, interest level, industry, and more, too. Polling your attendees during the webinar will also help you find out if they’re interested in learning more about your company or talking to a sales representative. Retarget your webinar leads.

Webinar Metrics 77

Webinar Metrics Sales Management Top of Funnel Lead Scoring 77

Vidyard

DECEMBER 28, 2017

But it’s time to dive a little deeper into how you can strategically use video to tighten up your sales cycle and maintain control of the buying process – at the same time, providing a seamless experience for your customers and prospects. Remember Paul the MQL who requested a demo and went cold as ice?

Sales Cycle 109

Sales Cycle Video Marketing Lead Ranking Marketing Proposals 109

Vidyard

FEBRUARY 2, 2021

They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Watch and Learn Want to learn about using video in sales emails via video? To send sales videos quickly and easily, it helps to have a sales video platform.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Sales Videos Command Attention Because They’re Unexpected 2.2 Contents 1. Social proof.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

DiscoverOrg

FEBRUARY 6, 2019

Include decision-makers in email for better response rates. When we’re reaching out to an organization, we probably don’t know all the different buyers who will be influencing the decision regarding our sale. Ultimately, this will shorten the sales cycle as a whole. Strategic post-event follow-up.

Video Marketing 29

Video Marketing Cross-Selling Sales Cycle B2B Sales 29

Ambal's Amusings

JANUARY 7, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Not Targeting the Right Stage in the Sales Process. Sales cycles can be different depending on the industry you are in. Cindy King's Tip. Get Customers.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Zoominfo

SEPTEMBER 9, 2020

Has anything significant happened at the company — funding, product releases, executive hires, and more — that indicates now is an advantageous time to target the accoun t? Instead, organizations need to understand what companies are signaling they’re in an active procurement phase of a solution. Flip the script.

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

Zoominfo

OCTOBER 31, 2019

How long is your average sales cycle? If marketing doesn’t deliver enough leads in October, and you have a 60-day sales cycle, December is going to be bad. We have clients executing well-done email campaigns who work in every space, from complex ERP implementations, to IT staffing for Fortune 1000 companies.

Top of Funnel 178

Top of Funnel Work Management Marketing Management Zoominfo 178

Marketing Insider Group

JANUARY 9, 2024

67 percent of B2B marketers saw around 10 percent increase in sales opportunities; 15 percent of these opportunities are increases of at least 30 percent. Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones. It’s about helping them progress along the way to get more sales.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150