Industrial Marketing Today
JULY 16, 2012
In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. As I’ve written before, just publishing content won’t move the needle.
Industrial Marketing Today
OCTOBER 1, 2012
That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. The H stands for How.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
APRIL 14, 2012
April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Magazine about a coming revolution called “desktop publishing.” I owe a big debt of gratitude to the late, great Steve Jobs and his innovative products. Note the words Type and Graphics in the company name.
Industrial Marketing Today
MARCH 3, 2012
Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. It is difficult for these companies to shift their mindset to think like “publishers” when their entire library of content is strictly product-focused. Post unbiased product reviews (Distributors).
Industrial Marketing Today
AUGUST 20, 2012
Content marketing is a central topic in most of my recent conversations with industrial companies. They’ve heard/read that Google loves fresh content, therefore all they need to do is publish lots of content and they’ll be on the first page of Google’s search results. Because search engines don’t convert into customers, people do.
Industrial Marketing Today
JANUARY 14, 2011
Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. View Joe’s presentation on SlideShare ).
Industrial Marketing Today
AUGUST 27, 2012
Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. How can digital marketing help industrial companies gain an edge? Don’t assume that your customers have correctly diagnosed their problems.
Expert insights. Personalized for you.
60 
Let's personalize your content