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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

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Best Invoice Software for Small Businesses + How HubSpot Makes It Better

Hubspot

Whether you’re a freelance designer or the leader of a sales team, you’ve got more important things to do than manually bill your customers. HubSpot Payments : Best Invoice Software Overall. HubSpot payments is a powerful tool included in Sales Hub. Integrates with HubSpot? Over 1,000+ custom tool integrations.

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15 cutting-edge tools every B2B marketer should know

Martech

Which are best for my industry and for my customers? The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And so many choices out there. Which products are best suited to the B2B world?

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Disclosure: I manage HubSpot’s platform partnerships.). Airbnb is an ecosystem, not just of hosts but all the companies providing services to hosts.

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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. According to Twilio , COVID-19 accelerated companies’ digital communications strategies by six years. So you do them, publish your page, and its conversion rate falls flat. Source: Hubspot. Thanks for the lessons, 2021.

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Zero to Hero: A Content Marketing Guide for Brands That Are Just Getting Started

Scoop.it

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.