Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Marketing Insider Group

JULY 28, 2020

Logically, we think the higher the salary, the greater the influence on a company. Marketing and technology actually have synergies, so companies should really invest in both. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. What the Data Says.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. But have you ever considered taking it a step further? . the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Publish Original Content. Publish Original Content.

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. You have the power to design it as you want and publish content that’s uniquely your own. Image: CMI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) Companies have seemingly appeared out of nowhere, offering myriad ways to leverage AI in creative endeavors.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

Hubspot

MARCH 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. However, LinkedIn's popularity among marketers means its a crowded space. LinkedIn ad examples.

Linkedin 77

Linkedin Paid Search Agency Examples Ads 77

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. They know what your company represents and are aware of your participation in the industry. Distribute & Promote Content.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Publish Original Content. Publish Original Content.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Publish Original Content. Publish Original Content.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

Valasys

JANUARY 28, 2020

LinkedIn announced that it will continue to make its business pages more robust, by integrating them congruently with the features of its Elevate app, an announcement that was made late last week. For the past 4 years, Elevate has been a preferred platform for brands to engage with their customers & encourage them for brand advocacy.

Linkedin 52

Linkedin Marketing Management Network Marketing Lead Ranking 52

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Contently

APRIL 28, 2017

Back in 2015, Facebook introduced Instant Articles. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. But what about brands?

Customer Surveys 106

Customer Surveys Brand Identity Branding Distribution 106

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Company news announcements. Customer spotlights or interviews.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. Each of these companies is a trailblazer and a storyteller. They know how to keep their focus on the customer and follow sound product marketing principles for success. Then they can drive demand for the product to boost company revenue.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Content marketing focuses an organization on telling brand stories that resonate with customers.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

Biznology

AUGUST 21, 2017

If you are a publisher or media, your only chance is to change the paradigm, win a different game, and conquer from your chosen playing field. Your competitive strategy could be to add people-first exponential growth publishing, and ride it to industry leadership—then scale it to lead the world. The penalty will be total defeat.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. media strategies across ideation, production, and distribution. When you add them all together, these skills will help you create content your customers actually want. Since you’re a marketer, you can always start by talking to existing customers.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

EveryoneSocial

OCTOBER 17, 2018

Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. LinkedIn’s 4 Pillars of Social Selling.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Contently

JUNE 2, 2016

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. As LinkedIn’s report notes, address your audience like a friend or business partner.

Linkedin 60

Linkedin Tips Youtube Click Rate 60

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Schubert B2B

JUNE 22, 2023

With the help of social media, B2B companies can build brand awareness, generate leads, showcase their expertise, and create long-term relationships. Below you will find even more reasons why B2B companies should start focusing on social media and a few tips on how to build an effective marketing strategy.

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

The Marketing Blender

MARCH 15, 2021

Content marketing with a customer-centric focus. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. If you have services to sell to businesses, LinkedIn may be your best bet.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Contently

APRIL 19, 2017

Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Pam Didner

JUNE 20, 2022

If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. Divide and conquer on content creation and customization/translation.

Planning 96

Planning Paid Search Agency Demand Generation Agencies Advertising Agencies 96

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. However, YouTube or LinkedIn users prefer slightly longer form content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Contently

MARCH 30, 2020

In the face of that uncertainty, companies are tightening their belts. When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Only B2B

JANUARY 12, 2022

Publishing information on other websites enhances your credibility persona. It puts you at the forefront of customers’ minds in case they ever need your product or solution. Some may choose to publish the entire piece, while others may choose to publish only a portion of it or a modified version of it.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools].

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

BenchmarkONE

SEPTEMBER 3, 2020

Even with a low marketing budget , all you need at your disposal is your Facebook, LinkedIn, or Twitter account, and you can reach a huge audience with your content. A free way to post original content that drives customers to your website. Social Media and Customer Service. A direct line to millions of users.

Small Business Marketing 102

Small Business Marketing Social Media Media Marketing Budget 102

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. Social platforms such as LinkedIn, TikTok, etc. What do you mean - I can’t see its real impact?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue. Are the above points too indirect?

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

EveryoneSocial

DECEMBER 17, 2020

If you have perused the EveryoneSocial website, you’ll end up learning quite a few things about our company and product: We are a leading employee advocacy platform that keeps employees informed, creating, and sharing content — no matter where they are working. We work with some of the biggest companies in the world (i.e.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98