DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Adopting a one-to-few approach allows sales teams to effectively personalize at scale by creating and executing lightly-customized (personalized) outreach strategies. 10-K SEC Filing and Company News.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Marketing Insider Group

AUGUST 3, 2020

All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. This includes information like a person’s position in their company, business priorities, interests, industry focus, and so on.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Engagio

JULY 15, 2020

As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

Digital B2B Marketing

OCTOBER 18, 2012

Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers. However, before that can be turned into a broad advertising plan, it is generalized as large companies or specific industries likely to have large data centers. Measure traffic by company.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

DemandBase

FEBRUARY 21, 2019

What do you do when you and two colleagues have practiced Account-Based Marketing (ABM) for a combined 25+ years, participated in 1000+ customer and 2000+ prospect meetings, conducted 100+ ABM workshops and certified over 3000 ABM Experts, delivered hundreds of industry presentations, and are looking for something to do on our weekends?

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

TrustRadius Marketing

OCTOBER 3, 2022

One relatively new type, second-party intent data, is a company’s first-party data monetized. . Very few companies provide this type of intent data, and most are publishers. Second-party intent data was originally introduced as top-of-funnel data directly from publishers that showed buyers reading or searching on their site.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Kabbage

NOVEMBER 9, 2016

What do they talk about: B2B content that helps companies build successful sales and marketing teams. Why should I read it: TOPO is a research advisory firm that offers the latest marketing and sales insights to B2B companies that they’ve collected by helping various brands scale in a rapidly evolving landscape. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

DECEMBER 23, 2022

Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. Even in instances where salespeople can identify interested customers, 19% of salespeople struggle with getting in direct contact with decision-makers. Custom views. Custom prospect list building and management.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

Kabbage

NOVEMBER 9, 2016

What do they talk about: B2B content that helps companies build successful sales and marketing teams. Why should I read it: TOPO is a research advisory firm that offers the latest marketing and sales insights to B2B companies that they’ve collected by helping various brands scale in a rapidly evolving landscape. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Engagio

SEPTEMBER 28, 2021

A key mistake many companies make when embarking on an account-based strategy is treating all their target accounts the same. We see these styles of ABX across our clients: One-to-One: Delivers highly customized experiences for a very limited number of valuable accounts. But the investment is worth it for these high-value customers.

Segmentation 71

Segmentation Demand Generation Agencies Account Based Marketing ABM 71

Content4Demand

FEBRUARY 2, 2021

Indeed, the 2018 B2B Buyers Survey Report , published by Demand Gen Report and sponsored by Demandbase , reported that 52% of B2B buyers listed LinkedIn as the most influential channel in the research process. For more inspiration, review Alicia Esposito ’s recent post, Community-Driven Content: 3 Ways to Tap Customer Convos.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Heinz Marketing

MAY 14, 2019

Earlier this spring, Demandbase published a complete, book-level guide to ABM. Written by Chris Golec , Founder and CEO, Peter Isaacson , CMO, and Jessica Fewless , VP of ABM Strategy at Demandbase. Demandbase has been around since the beginning of the ABM movement. How is this book different? Refreshing!

Account Based Marketing 69

Account Based Marketing ABM DemandBase Budget Programs 69

DemandBase

APRIL 2, 2020

Last week, our CMO Peter Isaacson published a 7 tips blog post to help B2B marketers think through how to adjust to the new reality—no live events to help drive pipeline, budget freezes or cuts, and general uncertainty in the marketplace. Check out their stories (and impressive marketing pivots) below. Let’s hear it for Net Retention rates!

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . Second party-intent data is acquired by partnering with another business (usually a publisher) that monetizes its own first-party data. Nurture existing customers.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Some vendors also added intent data based on visits to a network of publisher Web sites, but those networks capture a small share of total Web activity.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

DemandBase

OCTOBER 2, 2018

SiriusDecisions recently published the “ Top Five Things CMOs Must Have on Their Radar for 2019 Planning ”. direct, indirect, ABM, post-sale customer engagement). The reality is field marketing has become a nebulous function that every company deems essential but has ambiguous goals and responsibilities. SiriusDecisions.

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. Another obstacle for many companies is insufficient knowledge, ability, or time to apply this data meaningfully. . The good news is that marketers realize intent data’s importance.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Heinz Marketing

JULY 2, 2018

Demandbase is one of the leading providers of account based marketing technology to B2B companies. Can you just kind of level set what was the wave about and how was Demandbase placed there? They just published it about three weeks ago. They just published it about three weeks ago. Peter: Sure. Peter: I like it.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

SmartBug Media

JUNE 24, 2020

Below, we’ve put together a quick guide to some of the best options out there, so you can position your business to cut through the chaos and connect with potential customers. Microsoft Advertising can bridge the gap between you and customers who would otherwise be even more isolated during the current crisis.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Biznology

DECEMBER 5, 2014

These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. What a luxury! I’ve been involved a few situations like this recently. Data discovery.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Bound360

JANUARY 18, 2018

We will publish a new post each week. This is an important 3-5% as it is made up of hand-raising prospects, pipeline, and customers. Firmographic – Company attributes such as company name, domain, location, revenue, industry, employee count. Partner examples: ClearBit, Kickfire, DemandBase, Bombora.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Engagio

JUNE 27, 2018

Every day, someone somewhere is publishing a mediocre blog post pertaining to ABM. While many companies are seeing exceptional results, some companies are stumbling and falling. ABM has the potential to impact every stage of your business, not just new customer acquisition. Stephanie Thomas, Demandbase.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

Directive Agency

FEBRUARY 4, 2022

Whereas Marketing Operations owns the marketing portion of the buyer journey, Revenue Operations expands that to include the sales portion of the buyer journey as well as the customer onboarding/success process of the buyer journey as well. On the customer side, there are other tools that are more specific to customer engagement.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

SWZD

SEPTEMBER 2, 2019

This can be difficult for a publicly traded company to work through, and different organizational structures may be needed. He felt that, particularly in the demand generation aspect of marketing, the more formalized publishing tends to lag behind. As the company grows, they are now working their way into larger enterprises.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Biznology

MAY 29, 2013

To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Help your customers buy. Sort of like the Boy Scout law. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Valasys

JUNE 12, 2019

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year. Furthermore, by the end of 2020, 83% of the companies will have adopted cloud-based AI platforms.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. Focus outbound efforts on highly targeted prospective customers. 4 – Identify risks and opportunities on your existing customer base. Personalize and contextualize engagement.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

NetLine

JULY 1, 2021

The original creator grows their audience base and the publisher doesn’t need to spend any additional time or resources creating content either on the same topic or on something completely different. A good analogy is how pharmaceutical companies are marketing to doctors.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Demandbase.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

QuanticMind

JUNE 13, 2016

She used the example of Amazon and how the company delivers the experience it does at scale by relying on machine learning (buyers who bought item X also purchased item Y) and data science (predicting the likelihood a shopper will buy a certain item). Treat customers as individuals and not segments. How can you do it right?

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Engagio

AUGUST 9, 2021

With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. Intent data is an indicator of an account’s current level of interest in your company or category. What is intent data?

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Engagio

SEPTEMBER 29, 2021

Which customers are likely to be good or bad customers? Company: Demandbase. Industry: Computer Software Company Size: 500-999 employees. In the example, the software chose an algorithm called Prophet, a free, open-source forecasting library published by Facebook’s Data Science team. What’s likely to happen?

Lead Ranking 126

Lead Ranking Marketing Automation Services Analytics Marketing Qualified Leads 126