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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Lenny may be an investor in the companies discussed. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

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How to find and win your first 10 B2B customers

Lenny's Newsletter

The first company that used Figma is a company that at the time was going by the code name Krypton and now is known as Coda— Shishir’s company. ’ His company started using it, and for a while, it went well. Another was a tech company that my co-founder, Alex [DeNeui], started.

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Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Note: I sprinkled in some Google Search ads, too.) Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Which people at those companies should see my ads?

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Gaurav Kachhawa: Looking forward with AI

Martech

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. If it’s a bank or an insurance company, they’re saying, “I have sales staff everywhere. Those are not necessarily going to come from Microsoft or Google because they don’t have those deep vertical things.

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CEOs, Partnerships and Innovation – April in Review

Champion Communications

Prior to his role as CEO, Akash has held executive roles at GreyOrange, including CTO and CPO. Why public cloud is putting data and business at risk In the last 30 or so days, there have been 60 cloud outages across four of the major cloud providers in AWS, Microsoft Azure, Google Cloud and Oracle Fusion Cloud.

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How to use QR codes to leverage CTV and cross-channel campaigns

Martech

They google an actor or athlete that they see, or they’re checking what’s trending on social while keeping one eye on the bigger screen. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product. Get the daily newsletter digital marketers rely on. Processing.Please wait.