markempa

JULY 27, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Heres a link to her free articles.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

OCTOBER 5, 2010

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

AUGUST 17, 2010

But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. Program Acceleration: the rate at which we move from a marketing concept to a campaign that is driving results.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

markempa

NOVEMBER 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Read Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Big companies are big targets. Why so few?

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 5, 2010

Disclosure: I am a former employee of the Nielsen Company). Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. To me this was the biggest news of the week. Bigger than Lindsay Lohan. Bigger than “ The Bachelorette ” finale. All rights reserved.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 9, 2010

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

markempa

FEBRUARY 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

MAY 28, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Creative lead generation blunder?

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

Marketing Insider Group

NOVEMBER 30, 2010

Mary also states that consumers want all products to be like a game experience and asks if your company is keeping up. Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. 7 companies on the list in 2010 were not on the list 6 years ago. But she thinks it will continue.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

DECEMBER 7, 2010

Brian starts by saying that “companies are not adapting quickly enough.&# Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough. All rights reserved.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? Share: Read more from Social Media B2B Marketing , Brand Management , Social Media 4 Comments Post a comment Sharetivity Sep 10 2010 Social Media is definitely a hot topic and sooo many companies are following the trend. It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

DECEMBER 14, 2010

I have recently met and spoken to people from companies far and wide who have shared this experience! Challenging conventional wisdom in a respectful way can lead to the kind of insights that most people miss. He was the marketing leader of a former company. And that can bring huge rewards. I just thought he was smart.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

markempa

JUNE 15, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

FEBRUARY 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So would you like to hear what really works?

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Marketing Insider Group

AUGUST 3, 2010

Next, the article suggests you use social profiles to link back to your company site or campaign landing pages. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. These insights will guide the content you need to create for an effective campaign.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

markempa

AUGUST 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

JULY 21, 2010

In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

NOVEMBER 24, 2010

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

NOVEMBER 1, 2010

As the good folks at Altimeter Group have stated: To be successful using social technologies, companies must first prepare and align internal roles, processes, policies and stakeholders with their business objectives. Social media marketing needs to figure out how to create meaningful relationships with consumers. All rights reserved.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

Marketing Insider Group

OCTOBER 26, 2010

It means allowing as many employees in our companies to interact with our customers as real people. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. It means listening to what will make our customers lives better. I want to be that kind of marketer.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# To me this means that in many companies, we are still being asked to justify the time, budget or people required to support social media efforts. “Disclosure is the law.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

markempa

OCTOBER 31, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 19, 2010

By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Conversions increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

markempa

OCTOBER 17, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. So here I will describe why I am in Marketing. But B2B Marketing is complex with a need to appeal to both emotion and intellect.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. 5% conversion rate of mostly unqualified leads. All rights reserved.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. 5% conversion rate of mostly unqualified leads. All rights reserved.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

markempa

JUNE 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120