Tomorrow People

MARCH 6, 2018

That’s what design means in your content marketing activities: whatever works. It’s any directed act of creativity driven by a commercial purpose. There will be invitations to contact a company, attend a webinar, or sign up for a sales briefing. Next up: it’s time to reveal the secrets of content promotion.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward.

B2B Marketing 281

B2B Marketing Content Marketing B2B Thought Leadership Planning 281

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Company culture or behind-the-scenes videos. Create Your Video Content. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 6, 2023

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 284

Video Marketing Content Marketing Content Paid Search Agency 284

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 217

Marketing Budget Work Management Marketing Management Marketing Budget Creation 217

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data. Employee buy-in.

Content Marketing 247

Content Marketing Planning Paid Search Agency Content 247

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 266

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 266

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 331

Content Marketing Planning Marketing Budget Creation Allocation 331

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Top of Funnel 326

Top of Funnel Work Management Marketing Management Content Marketing 326

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry.

Lead Ranking 281

Lead Ranking Lead Scoring CMS Development Content Marketing 281

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Another challenge?

Marketing AI 209

Marketing AI Trends Google SEO 209

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. Nor, indeed do they even mention the products and services that the company sells.

Ad Building 336

Ad Building Content Marketing Brand Identity Branding 336

Content Marketing Institute

DECEMBER 23, 2021

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary.

Creativity 141

Creativity Content Marketing Content Paid Search Agency 141

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

Content Marketing 362

Content Marketing Planning Best Practices Lead Scoring 362

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. With recent advances in marketing data analysis, analytics is poised to steal the show. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For ads, I want creativity. For content, I crave authority.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Your content can do the same for your customers. Quick Takeaways: When your content stays ahead of the “cycle of response,” you can prevent customer problems.

Work Management 327

Work Management Marketing Management Content Marketing Content 327

Content Marketing Institute

SEPTEMBER 8, 2021

Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques.

Creativity 132

Creativity Generation Content Marketing Content 132

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Today it has so many wings that when this writer googled “google wings,” the first result was a drone delivery company called Wing, owned by Google parent Alphabet. Let’s take a look at how both companies communicate their latest utopian vision.

Facebook 193

Facebook Google Paid Search Agency Content Marketing 193

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. I can see the connection.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Why, that would be content marketing masters GE. To date, there are 79,000,000 search results on Google for “infographic.”.

Content Marketing 328

Content Marketing Work Management Content Marketing Management 328

Contently

AUGUST 22, 2018

Aspiring to be a customer-centric company may sound obvious, but it takes a lot of work to maintain that status on a daily basis. Plenty of brands can come up with a solution that’s interesting or entertaining or creative. Contently was named Best Overall Content Marketing Company for 2018 by the MarTech Breakthrough Awards.

Paid Search Agency 102

Paid Search Agency Companies Content Marketing Best Practices 102

Content Marketing Institute

OCTOBER 13, 2020

Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work. Continue reading → The post How to Get Creatives to Harmonize With Metrics appeared first on Content Marketing Institute.

Creativity 126

Creativity Barriers Analytics Content Marketing 126

Contently

OCTOBER 8, 2018

.” Mercifully, I found out about content marketing where there is money to be made in creative fields. For that, we turned to The Creative Group’s 2019 Creative and Marketing Salaries Guide. The staffing agency has collected data about the creative job market based on the roles they fill daily.

Studies 167

Studies Creativity Paid Search Agency Advertising Agencies 167

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. Szu and Henderson know that.

Paid Search Agency 121

Paid Search Agency Marketing Attribution Top of Funnel Companies 121

Content Marketing Institute

DECEMBER 23, 2019

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.

Creativity 77

Creativity B2B Marketing Examples Content Marketing 77

Navigate the Channel

OCTOBER 26, 2022

In 2022, “Marketing Automation Software market is expected to continue growing at 8.55%, unlocking a market capitalization of US$ 6.4 More than 51% of companies are using marketing automation already. Over 58% of companies are planning to adopt it,” according to researchers at MarketsandMarkets.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

Content Marketing Institute

JANUARY 25, 2022

Go behind the scenes with one of the hosts of CMI’s The Creative Show. As it readies for season two’s debut this week, revisit the first 10 episodes with content takeaways, fun facts, and more. Continue reading →

Creativity 90

Creativity Spending Content Companies 90

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

AUGUST 22, 2018

Aspiring to be a customer-centric company may sound obvious, but it takes a lot of work to maintain that status on a daily basis. Plenty of brands can come up with a solution that’s interesting or entertaining or creative. Contently was named Best Overall Content Marketing Company for 2018 by the MarTech Breakthrough Awards.

Paid Search Agency 76

Paid Search Agency Companies Content Marketing Best Practices 76

Contently

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Content Marketing Institute

OCTOBER 6, 2022

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading →

Process 122

Process Content Marketing Content Creativity 122