Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. Nor, indeed do they even mention the products and services that the company sells.

Ad Building 342

Ad Building Content Marketing Brand Identity Branding 342

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data. Employee buy-in.

Content Marketing 253

Content Marketing Planning Paid Search Agency Content 253

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Marketing Insider Group

MARCH 6, 2023

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 291

Video Marketing Content Marketing Content Paid Search Agency 291

ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For ads, I want creativity. For content, I crave authority.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Top of Funnel 333

Top of Funnel Work Management Marketing Management Content Marketing 333

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. With recent advances in marketing data analysis, analytics is poised to steal the show. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Why, that would be content marketing masters GE. To date, there are 79,000,000 search results on Google for “infographic.”.

Content Marketing 334

Content Marketing Work Management Content Marketing Management 334

Content Standard

DECEMBER 14, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment. He suggests starting with understanding customer needs and reverse-engineering content to deliver value.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Great storytellers collaborate. But that’s OK.

Storytelling 109

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 109

Convince & Convert

MARCH 19, 2015

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. The answer: a five-step process that any company can embrace.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. I can see the connection.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Marketing Insider Group

MAY 27, 2015

For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Starting with the marketing ecosystem. Field marketing.

Storytelling 100

Storytelling Content Marketing PR Content 100

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

ClearVoice

JANUARY 29, 2024

Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Distribute. Sound familiar?

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

KoMarketing Associates

NOVEMBER 20, 2013

My first week back, I was eager to see what I’d missed in the world of B2B content marketing during my time away. What were the latest content trends being discussed in blogs and on social media? What types of resources were B2B marketers using to find (and discuss) the latest in content marketing?

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. They know how to keep their focus on the customer and follow sound product marketing principles for success. Product marketing is where sales, marketing, and product development overlap. Then they can drive demand for the product to boost company revenue.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Contents 1. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company.

Storytelling 110

Storytelling Advertising Agencies Paid Search Agency Work Management 110

Contently

SEPTEMBER 5, 2018

Ten years ago this week, I created my first content marketing campaign. I was running an upstart news site, and a company asked us to write a series of articles to promote the launch of their new platform for crowd-sourced inventions. Naturally, the conversation about content marketing has evolved rapidly as well.

Work Management 167

Work Management Content Marketing Storytelling Content 167

Contently

JUNE 29, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Dell Perspectives launched in 2017 to showcase the company’s thought leadership and attract the attention of business leaders across the globe. Immediately, the content was a hit. Recovering Together.

Storytelling 127

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 127

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 360

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 360

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. They challenge us.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. It splits the expectations of creators from the understanding of marketing leadership, setting on one side style, purpose, and narrative, while on the other sits marketing needs, goals, and measures. The Parts of a Story.

Storytelling 92

Storytelling Content Marketing B2B Thought Leadership Paid Search Agency 92

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. Drive conversions.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. It felt good to reconnect with others in the brand marketing community again, and it was fascinating to hear about what everyone had been up to. May, may have been the world’s first content marketing hero.

Content Marketing 126

Content Marketing Planning Content Storytelling 126

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Marketers often are scared of things that they can’t quantify or replicate.

Rules 96

Rules Creativity Content Storytelling 96

Kapost

MARCH 20, 2017

Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. Publishing Prior to Product/Market Fit. Overpublishing.

Paid Search Agency 113

Paid Search Agency B2B Marketing Top of Funnel Companies 113

Contently

SEPTEMBER 10, 2018

That’s partially why I love the annual speaker drinks on the opening night of Content Marketing World. But mostly, it’s because I get unfiltered access to what the smartest minds in content marketing are thinking about right now. Content marketing is being absorbed by marketing.

Content Marketing 160

Content Marketing Content Gartner Lock-In 160

Marketing Insider Group

OCTOBER 28, 2020

Here are 5 classic movies that will spark nostalgia and feed your creative marketing mind. 5 Movies that will Feed your Marketing Mind. Based on the true story of Joy Mangano, Lawrence inspires us with her determination, creativity and adaptability as a female entrepreneur.

Planning 363

Planning Forrester Work Management Storytelling 363

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. Throwing up ads and compelling creatives just isn’t the same as connecting to your customers.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Hubspot

APRIL 26, 2017

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. How can you incorporate this into your content marketing?

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179