The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 115

Conference Organization Paid Search Agency PR 115

Hubspot

OCTOBER 3, 2019

However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. Dates: January 26-27, 2020.

PR 14

PR Conference Public Relations Peer-to-peer 14

Buffer

FEBRUARY 21, 2023

I was fortunate to make some connections with venues that offered to host us for little to no charge (a coworking space that let us use the facility on nights they didn’t have other bookings, a tech company that opened their office to community events). We knew we were onto something.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Convince & Convert

NOVEMBER 17, 2015

As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C —helping distributor, vendor, and consumer alike. Social Fresh Conference. In This Episode. Manipurated.

Skype 124

Skype Paid Search Agency Advertising Agencies Impressions 124

Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. Dominik Elmiger, a digital marketer and teacher at Chartered Institute of Marketing, explains that social allows brands to blur the line between person and company.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. When I go to meetings in impressive conference rooms, everyone tends to give everyone else their business cards. It allows people to connect to people and not just brands or companies. The relationship graveyard is full of missed connections. Do you know who I am?),

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JULY 26, 2016

WordPress’s imminent update, and the woes of news publishers on Facebook. Doing so, he and his employer, Zeno Group (an Edelman company) are defining the next generation of Customer Service, Marketing and PR. No matter how many times lists of transgressions are published, PR practitioners continue to p**s off journalists.

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

OCTOBER 20, 2010

Especially on the client side, where personnel is spread thin and responsibilities are increasingly numerous, keeping the company at the crest of the real-time revolution is a very difficult proposition. That means not trying to build a social services department that solely sets up Twitter accounts and Facebook pages for businesses.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Chris Koch

NOVEMBER 12, 2010

Every company needs a guard dog or two to be around in case of a PR disaster. PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. to prepare them to be public representatives of the company. I’m not saying we fire all PR people. What do you think?

PR 100

PR Peer-to-peer Press Public Relations 100

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. Since the company first offered a behavior-data capture device seven years ago, it sold its devices through worldwide channel distribution with little branding.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. please put them in the comments.

Social Media 127

Social Media Media Blogger Co-Registration 127

Biznology

APRIL 3, 2018

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. Well, you first need to build out any sites you already have, including all your companies, foundations and boards.

Business 197

Business Enterprise Management Blogger Class 197

markempa

APRIL 29, 2013

Gal Borenstein, CEO and Chief Strategy Officer, the Borenstein Group , a branding, marketing and public relations consultancy. The best time to ask for a referral is when customers are happiest and most engaged with your company,” Bandlow said. Advocates shared across Facebook, Twitter, PURLs and email.

Advertising Channels 120

Advertising Channels Peer-to-peer Work Management Ad Building 120

Customer Experience Matrix

MARCH 19, 2010

The company expected this to yield at least one sale which would cover the entire annual cost of the program. Predictive Marketing Blog by Bob Hodgson reported that eight Tweets by a high tech conference with 350 followers generated 10 completed registrations worth $15,000.

Social Media 120

Social Media ROI Examples Media 120

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. Joanna is co-founder of Airstory , the creator of Copy Hackers , and and has optimized copy for companies like Intuit, BT, Tesco, Crazy Egg, and MetaLab. In 2010, Fast Company named Majora one of the 100 most creative people in business.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Marketing Insider Group

MARCH 25, 2013

In 1997 I started working for a company that sold websites specialized for certain vertical markets. TopRank started as a product/service that we offered in conjunction with public relations services. Search engines monetize based on ads run next to organic results and a lot of that content comes from companies.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SnapApp

SEPTEMBER 4, 2012

Another study found that 88% of respondents would be considerably less inclined to buy from a brand with unanswered questions or comments on its Facebook page. Another report shows that 90 of the world's top 100 brands use Facebook. divisions, but social media touches all departments.

Social Media 48

Social Media Cost Media Conference 48

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Lead Agency

OCTOBER 4, 2017

They are Google, Facebook, IBM and Amazon. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. Below are some examples of companies using IBM Watson to inform their marketing decisions. How are marketers applying machine learning in 2017?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? Facebook “like&# and Twitter follow are not “subscriptions&# at all, but rather assertions of passion.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Next week, Oct 5 and 6, will be the Boston summit.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? After being picked up by local media and sports commentators, fans raved about the new jersey.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Presenters of Inbound Conference. Tweets comms news, conference deals and more. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. The duck has 165,000 facebook fans in the US. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? Companies must also uphold privacy laws. Did you catch that part about being transferable and sub-licensable?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Hinge Marketing

OCTOBER 14, 2013

Fast forward eight years, and today Lori is an author, a public speaker, and a highly sought social media strategist with her own successful company. She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips. . ” On Twitter or Facebook?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

readwrite

MAY 11, 2012

When the Mommy blog movement started to take off in 2009, I had been dismissive of them, thinking it was more of the same “look at me” drivel that most bloggers had gotten over when Facebook became the platform of choice to vent about such First World Problems as noisy pediatrician waiting rooms and child-induced sleep deprivation.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160

PR Social Media Paid Content Media 160

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. The same thing goes with tweets and Facebook Page posts: go ahead and bring stuff down if you have second thoughts. Why does it happen? No form, no objective.

Social Media 80

Social Media Media Lock-In Work Management 80

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thomas for five days.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116