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Tomorrow People

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Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?

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5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? So how do you make the leap?

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5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? So how do you make the leap?

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I ? Sprout Social

Tomorrow People

Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software. It lets me view contacts'' social media presence.

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I ? Sprout Social

Tomorrow People

Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software. It lets me view contacts' social media presence.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.

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21 books every senior marketer should read or listen to

Tomorrow People

Spoiler alert: they are Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The Art of Social Media Guy Kawasaki, Peg Fitzpatrick The promise made is ‘Great stuff, no fluff’. And The Art of Social Media delivers. And The Art of Social Media delivers. Harness the best ideas to succeeD.