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Crimson Marketing

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15 Actionable Takeaways From Social Media Marketing World 2013

Crimson Marketing

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. 4: Optimize Your Social Channels and Get More Leads.

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Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement

Crimson Marketing

There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content.

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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute. Who’s doing it right? Digital Marketing Podcasts'

CMO 100
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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. They say Google+ is irrelevant.

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The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

The best marketing mix includes creating the right content for your varying social media networks. . Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.

BtoB 100
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359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook. Google+ has many active B2B marketing communities where users can share knowledge and engage in discussions.

Google 100
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Are You Taking Advantage of Mobile Growth? [Infographic]

Crimson Marketing

( Business 2 Community ) . Corporate Marketing Other Interesting Topics Product Marketing b2b marketing channel marketing infographics marketing concepts marketing message marketing solutions mobile marketing product marketing social media b2b targeted marketing'