Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 80

Linkedin Tips Lead Scoring Lead Ranking 80

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Sprout Social

JUNE 21, 2022

An exciting early project was our partnership with TikTok , integrating the viral platform as a new social network in our suite. Designs and technical documents evolved into TikTok posts popping up in our message and calendar tools, and the effort that came between was fluid and impressive.

Differentiation 97

Differentiation Software Peer-to-peer Communities 97

Sharpspring

NOVEMBER 10, 2022

They have no engagement and no community. They have community and you don’t. SE Ranking provides all kinds of keyword research tools that will help you with that task. Some of those tools will be pretty familiar to you, e.g. filtering keyword lists by “keyword difficulty” (i.e. But other tools are absolutely unique.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. Some Black people are queer.

Brand Identity 94

Brand Identity Branding Budget Programs Communities 94

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Use social as a teaching tool.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Sprout Social

AUGUST 17, 2021

In May, conversations around Dogecoin spiked by 125% as people raced to social media to discuss its unprecedented surge in value. Memecoins are cryptocurrencies that increase in value based on viral popularity. Their surges are often linked to a social event, like a Reddit post or Tweet. At least, that’s what our data suggests.

Viral Marketing 115

Viral Marketing Network Marketing Fulfillment eCommerce 115

Sprout Social

AUGUST 25, 2020

After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media. And sure, it can be.

Planning 131

Planning Paid Search Agency Advertising Agencies Communities 131

Martech

AUGUST 9, 2021

That in turn is related to customer relationships, LTV and community — a subject we’ll soon be diving into more deeply. Businesses should encourage customers to embrace their brand, especially across a full range of channels, including not just social media but video and podcasts. All part of a pattern.

Facebook 109

Facebook Ad Exchange Advertising Agencies Mobile Advertising 109

Adobe Experience Cloud Blog

OCTOBER 30, 2018

What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. What Is Paid Social Media Marketing? That gives them a natural virality that businesses can use. Choose the Most Engaging #Hashtags.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

ClearVoice

JANUARY 26, 2024

Generative AI is a valuable tool that helps with ideation, some initial drafting, and editing, but creating content for humans by humans is critical. Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” from their office (we hope for your sake, anyway).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

JANUARY 8, 2024

Video continues to dominate as a powerful and indispensable tool in the realm of digital marketing, especially on social media platforms. RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

APRIL 21, 2020

To address this concern, marketers turn to social data. Right now social media usage has spiked around the globe, giving brands an opportunity to reach new followers. Shedd Aquarium , for example, has gone viral (multiple times) for its adorable, exploring penguins and gained fans worldwide as a result.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

Sprout Social

JANUARY 9, 2017

Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing these communities takes knowledge and a fair share of hunches. Why You Should Know the Best Times to Post on Social Media. are active.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Influencer marketing can be a potent tool for reaching and engaging this demographic. There’s a reason why music “stan” culture has some of the most active and engaged communities.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Chris Koch

SEPTEMBER 18, 2009

Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media. Viral model. Permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media. Viral model. Permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Sprout Social

JUNE 27, 2022

Save time with our powerful TikTok management tool. Keeping up with these social trends isn’t just a B2C priority. A study from the International Data Corporation found that 75% of senior and influential B2B buyers use online social networks throughout their purchase process. Here’s what we learned from their strategies.

B2B Marketing 133

B2B Marketing Brand Identity Branding B2B 133

Content Marketing Institute

APRIL 27, 2018

It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages. Use a tool like @Leadpages to create an #Instagram-specific landing page, says @zorzini. letgirlslearn.

Marketing & Strategy 109

Marketing & Strategy Landing Pages Leads Lead 109

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. All of these examples needed consumers to make customize the message and make it their own then spread it virally. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. How to find your own best times to post on social media.

Twitter 101

Twitter Best Practices A/B testing Social Media 101

Content Marketing Institute

NOVEMBER 6, 2018

But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan. That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business.

Planning 111

Planning Social Media Template Marketing Plans 111

Marketing Insider Group

DECEMBER 30, 2014

The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. Take for instance, Charmin’s Twitter feed or Dollar Shave Club’s viral video. Make everyday # ThrowbackThursday. Engage them in a personal way.

Impressions 100

Impressions Content Marketing Work Management Marketing Management 100

Buffer

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Reddit is one of the most vibrant communities on the Internet.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Social Sharing Tools to Help Scale the Process. Viral Content Bee. Here’s mine.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links. We built a Twitter audience using BuzzSumo’s influencer tool.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. SproutChat.

Webinar Metrics 52

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 52

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

JUNE 11, 2020

The platforms with the biggest audiences, and the most mature live streaming tools, took the lead. While Twitter allows you to connect with friends on its social network, many use the platform to follow news, trends, and topical discussions. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Anything Goes Marketing

MARCH 8, 2009

Twitter tip: Keep your network updated as to where you are. Twitter is a fantastic networking tool and it can help you maximize your travel time. About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community. tools , online marketing. social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Vision Edge Marketing

APRIL 11, 2012

While social marketing was originally developed from the desire companies had to capitalize on commercial marketing techniques, it has evolved into a more integrative and comprehensive discipline that draws on a wide array of technology, from the traditional media to new media referred to as “social media.” billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

ConvertKit

AUGUST 7, 2020

Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. As Instagram and other social networks push their revenue-earning advertising features more and more, organic reach will naturally become more difficult—but not impossible.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69