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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Gen Blue Social Squad.

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Is Blab the Savior of Podcasting and Online Radio

Convince & Convert

When you own YouTube, helping take something else to new heights is not only small potatoes, but potentially at odds, strategically. This simple gesture makes it easy to use the audio feed on Podbean et al and then syndicate it to iTunes, and then take the video capture and uploading to Youtube (or setting it up as a video podcast).

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? Who is she? What does she like?

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How Mayo Clinic Dominates Social Media

Convince & Convert

Get Yourself a Social Checkup. Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. How a solid training program leads to a successful and embedded social network. Why being professionally responsible means being active on social.

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How Publix Loves Their Customers in Social Media

Convince & Convert

Social Speed Dating. Social media can seem like a never-ending round of speed dating. With stores spread across five states, Kandi has helped make Publix Super Markets an eligible find for super market social fans. She has helped grow their social presence to a whopping 2.5 Instagram followers in the span of five years.

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How Chris Ducker Grew His Community With Periscope

Convince & Convert

The evolution of social media professionals and the ability to schedule blogs/podcasts/tweets/etc. has created the opportunity for a high level of scripting in one’s social presence. Why conditioning your audience means greater engagement success on all social channels. Chris Ducker on Twitter , YouTube , Facebook.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!