Biznology

JUNE 24, 2015

Word-of-mouth advertising is more powerful than ever because of online platforms like social media and consumer review sites. Be ready to respond right away to all the digital darts thrown your way – and the positive feedback too. Show up in public. Post quality social media content.

Word of Mouth 80

Word of Mouth Business Social Media Work Management 80

markempa

AUGUST 29, 2007

In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Ive been using LinkedIn for several years because its geared more for business people.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

AUGUST 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why You Should Use a Content Rationale Report Build Your Brand a Social Content Ladder in 5 Steps 5 Step Process for Social Media Success [link] Santi Chacon Blastoff for My New Social Media Newsletter: Last (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Hubspot

MAY 11, 2010

Every business wants free positive publicity , but getting people to talk about your company and product for free isn't easy. The lessons below were summarized from this great presentation on Dropbox's growth and word-of-mouth success. This growth was due to word-of-mouth buzz about their product.

Viral Marketing 28

Viral Marketing Word of Mouth Marketing Budget Planning 28

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

FEBRUARY 15, 2010

I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting! Email knows who you are, what you’ve bought, what you click on, what time you open. Thanks dude.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

AUGUST 2, 2012

Pretty fascinating position breakdown of all the players across the two teams, it was way nerdy to read for a basketball fan. It’s a triumph of public relations, which doesn’t make it less of a triumph. I would like to shout out to community managers worldwide. It’s like no. Image via BigStockPhoto.com.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

MAY 11, 2010

It is a great time to be alive and spread the good news so that e can affect more people in a positive way and far too few are capitalizing on the potential. And yet, many people are still relying on the older stuff because it's familiar to them. Just plain scary ! It's like they don't believe it's happening !

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

FEBRUARY 5, 2010

I also really like the picture's position on the far right. Herr / @MsHerr Love that you're moving to headliner position on C & C. I’m leaning towards #1 the most because of the position of the photo and the color, but am put off by the sparkles. As another comment noted, it anchors the header better.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

AUGUST 10, 2010

The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. If they aren’t you follow up via email.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JULY 20, 2010

Here’s what you should be listening for by source: What keyword research tells us: how content consumers speak (vernacular), what content consumers want (phrase categorization), and in what volume (category prioritization) What social media research tells about the identified search keyword phrases: what types of content seekers want (media type), (..)

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 28, 2010

Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Engaging people in their passions all helps make the business more meaningful.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. Great analogy. How can you not know how to care? It's been 40+ days and they are still doing and saying dumb stuff. Food for thought.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. Need to … noodle on it a bit.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

JUNE 24, 2010

That mission, to add value to the communities they reach, is the heart beat of social. The thought also crossed my mind about the pitchman of that era. The truly believe in the products they promote. They are always asking the question “How can we do this&# better?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Sprout Social

MARCH 15, 2022

Brand reputation management gives communications professionals the information they need to stay in control of their brand’s narrative. Now, word of mouth can travel in the blink of an eye. This might include experts in public relations, investor relations, customer care, sales, etc. Competitor data.

Work Management 119

Work Management Marketing Management Brand Identity Branding 119

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. The Indy tech and social media communities have been amazing, and I'm not even in the state yet! Definitely.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Martech Advisor

JANUARY 2, 2020

They perform all the activities that are included in social media marketing, such as social media planning, campaigns, content creation and publishing, social media advertising, community building, and analytics. Building a Community for Your Brand. Learn More: What Is Social Media Marketing? Connecting with Social Media Influencers.

Social Media 131

Social Media Work Management Marketing Management Media 131

Huptech Web

OCTOBER 13, 2023

Online Reviews: Positive reviews and testimonials on platforms like Google My Business, Yelp, etc. Public Relations (PR): Getting your name in the headlines, press releases, and other media talk. Forums and Online Communities: Engaging in forums like Reddit or niche-specific online communities.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Convince & Convert

JUNE 22, 2010

The company has to believe that it’s inherently a positive for your company to get involved, from the CEO on down, and that’s a lesson that only you can teach, however long it takes. link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 13, 2010

She has led a life that demonstrates the importance of a positive attitude, the need to laugh at yourself and the world around you, and the fact that the most happy people are the most compassionate people. There have been so many people in my life who have had a positive influence on me so I think I'm going to go a different route.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 15, 2010

But often in bigger corporations things get messy because there's simply not a clearly defined position for “creative blogger, social media engager, etc&# because the C-suite, although they pay lip service to social media – don't really get it yet.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. And many of us in the social media space are guilty of that particular sin.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook. In fact, social media can be MORE transformative for a B2B company than a B2C company. Podcasts vs. YouTube.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Realistic expectations are a must. Thanks again.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Martech Advisor

OCTOBER 18, 2019

It is an outcome of a brand’s public relations and branding, and customer experience efforts. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” Build Communities. Organic and Direct Traffic.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

JUNE 2, 2010

Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. Mossimo had that rolling until they showed up in Target. link] jaybaer Exactly. Friend has lost value. They've steadfastly held on to a culture of “I connect with people I know&# (for the most part).

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 8, 2010

Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. link] Howie at Sky Pulse Media Hi Jay I agree with most things you posit here. Cutting edge.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138