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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

Youtube 101
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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. Don’t worry.

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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

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Maximizing Reach Through Strategic Content Partnerships: Insights for Marketing Leaders

ClearVoice

Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. Observers point to several reasons , and one of them is weak marketing. These are just a few examples of well-known content partnerships of the last decade. This, in turn, drives organic traffic to your website.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Why Should Marketers Care About Generation Alpha?

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Videos have the potential to go viral or for the person broadcasting the video to bring a huge following to your product. Video Creates Peer Pressure. Videos are also very diverse in their application.

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How These 6 Women-Owned Small Businesses Are Doing Good

Buffer

They even went viral for featuring Crowell’s 99 year old grandma on their social media. Contrary to their name, small businesses provide big dividends to the U.S. Not only do they generate 44 percent of economic activity , but they also create over 60 percent of net new jobs and inspire American innovation.