Marketing Insider Group

APRIL 6, 2021

Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Source: HubSpot. You could host a contest on social media or share a news report on a current event. This might include replying to comments and messaging customers on social media.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

APRIL 23, 2019

Social media is an innately emotional and human space. Ultimately, it's about a sense of community. Unfortunately, when a brand is "me me me" all the time, they remove themselves from that social community, and accidentally exclude the exact people they want. You'd be more willing to like it, wouldn't you?

Social Media 78

Social Media Hubspot Ad Building Tips 78

ClearVoice

MARCH 18, 2019

Let’s review three popular online community apps to do just that: Lithium, Influitive, and Higher Logic. For years, content marketing has involved writing and publishing a blog article, sharing that blog on social media, and hoping that the content would be shared by your company’s fan base. Overall ease-of-use.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Lake One

JUNE 6, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. What used to work from email, advertising, blogs, and social media doesn’t anymore. For example, HubSpot offers sales outreach tools that can replace some tools specifically designed for that.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

SmartBug Media

MARCH 8, 2022

Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers. Cited in Forbes as the most influential women in Social Media. Co-founder of a social media agency.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. The importance of training Sales people don’t sell what they don’t know, goes the old adage. Many of these partners have great stories to tell.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Martech Advisor

MARCH 31, 2020

Having a crisis strategy became the talk of the marketing community, and marketing and sales experts shared tips to work from home effectively. WHO Turns to Social Media. HubSpot Integrates With Jira. Cision's Helping Train Marketers. Here are your essential marketing updates for March 2020: What's Hot in Martech.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies work to implement real change for the LGBTQ+ community? Do: Support LGBTQ+ initiatives year round.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

KoMarketing Associates

JULY 12, 2018

Online Training. Another common content marketing tactic that works well with SaaS is offering online training to current and potential prospects. Online Training Formats. There are lots of training formats B2B companies can offer. Users like getting certified in different areas because it increases their own expertise.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Hubspot

FEBRUARY 18, 2020

As a millennial, social media has been around since I was in elementary school. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it. Automating your social media can be useful for developing a content plan, so you're always prepared.

Social Media 65

Social Media Social Marketing Automation Work Management 65

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? And enjoy… free is always good This entry was posted on Wednesday, September 23rd, 2009 at 8:58 pm and is filed under Marketing Training , Webinars.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Marketing Insider Group

JULY 13, 2020

Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. Expanded media channels. I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. The advent of MarTech and data-driven marketing.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Hubspot

MARCH 18, 2020

While the Instant Pot Facebook Page has a follower count of about 267,000, their Group — Instant Pot Community — has a whopping 2.5 The popular electric cooker brand uses its group to create a space where the international community of Instant Pot users can ask questions, post unique recipes, and share the joy of cooking with their products.

Facebook 95

Facebook Best Practices Paid Search Agency Communities 95

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JANUARY 20, 2021

Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another. Even HubSpot recently created its own private group, Marketer to Marketer.

Facebook 101

Facebook Business Hubspot Privacy 101

KoMarketing Associates

DECEMBER 12, 2017

Additionally, the widespread praise of ABM by practitioners who are successfully practicing the new approach has helped B2B marketers jump on the ABM train. With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. ABOUT BRIANNA WATTS.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Hubspot

JUNE 7, 2021

At HubSpot, we have @HubSpotLife on Instagram, where we post employee takeovers, our Culture Code, and more. A post shared by HubSpot Life (@hubspotlife). It's an opportunity for our employees to tell the world about what they love about working at HubSpot and share their personal experiences. View this post on Instagram.

Brand Identity 99

Brand Identity Branding Business Word of Mouth 99

Zoominfo

DECEMBER 19, 2018

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.”. “If The Koozai YouTube channel is made up of a creative group of digital marketing experts.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

MARCH 10, 2020

Last year, I decided that I wanted to invest in personal training. In fact, you should use both social media and search engine advertising to promote your business locally. And with marketing tools like HubSpot , you can use local audience targeting directly in your software. Post locally appealing content to social media.

Promotion 95

Promotion Business Loyalty Hubspot 95

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Martech

JANUARY 11, 2022

” Somewhat reminiscent of HubSpot’s flywheel model , proposed as an alternative to the traditional funnel, this version incorporates detailed advice on how to drive empathy. This one is called the OODA Loop and it’s based on a strategy developed for training fighter pilots. OODA — observe, orient, decide and act.

B2B Thought Leadership 121

B2B Thought Leadership Marketing & Strategy Lead Ranking Top of Funnel 121

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side.

Social Media 100

Social Media Media Work Management Marketing Management 100

Hubspot

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

SmartBug Media

AUGUST 22, 2022

How to Tech-Enable Your Business with Custom Apps and Integrations on HubSpot. Marketers and creatives who identify with the Black and Latino communities. Developing Successful Media Content for B2B: Goals, Team, and Process. Things Every HubSpot Admin Needs to Know. Wednesday: In-Person Sessions. Presenters. Presenters.

Personalization 104

Personalization CMO Hubspot Buzz 104

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Hubspot

FEBRUARY 17, 2021

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. Now, as the invite-only Clubhouse continues to gain media coverage and a growing pool of non-celebrity users, you might be wondering, “What the heck is it? And, how do I get in on the action?”.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

SmartBug Media

DECEMBER 14, 2018

One of our marketing consultants might be looking to dive deeper into growth-driven design and is setting out to work on the HubSpot Academy GDD course and certification, while one of our paid media specialists might be brushing up on ABM strategies and technology, and another may be taking the Google Shopping Advertisement Assessment.

Paid Content 86

Paid Content CMS Development Marketing & Strategy Advertising Agencies 86

Zoominfo

OCTOBER 5, 2021

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.” “If Koozai will provide viewers with insights into the digital world through an agency lens.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

nDash

NOVEMBER 30, 2020

Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. PR training, solutions, and integrated campaigns . Social media marketing . Social media advertising and management . Remote recruitment, training, and team building . Human resource .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content4Demand

MARCH 25, 2021

Here’s what the research found: According to HubSpot, only 29% of buyers want to talk to a salesperson when researching a product. More than half (57%) of buyer decisions are made before buyers ever speak to a vendor, according to Flume, a sales training company. stakeholders , HubSpot says.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84