SpotMe Blog

JUNE 30, 2023

Follow these proven strategies to spread the word, re-engage your community, and exceed your event attendance goals. Subpar speaker lineup : Recruit influential and knowledgeable speakers that will draw interest from your community. Word-of-mouth marketing and personal invitations also go a long way. Find out why.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Convert

FEBRUARY 2, 2022

It’s like word-of-mouth marketing. According to Social Media Today , 77% of consumers say that word-of-mouth feedback from family or friends is the most persuasive deciding factor while making a purchasing decision. Also, having a reviews page for your best-selling products is the best way to share your product qualities.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Adobe Experience Cloud Blog

OCTOBER 20, 2016

It’s why we have such diverse networks like the 923,000 active sub-communities on Reddit, or the rise of pet influencers. 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.”

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. The opportunities are particularly attractive in the contract and job shop manufacturing segments, which have traditionally relied on word-of-mouth marketing to win new business.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Paul Gillin

AUGUST 4, 2011

That’s a great way to generate word-of-mouth, because posts are shared with people’s friends. I’m personally not a big fan of tracking page likes as a measure of success, particularly since Forrester has estimated that less than 15% of people who click that button ever return.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Hubspot

NOVEMBER 24, 2010

Even for those interested enough to make it to the checkout process, 88% of consumers admitted to abandoning shopping carts according to Forrester Research. Besides helping guide that person's decision making, this time could provide value in terms of branding, word-of-mouth marketing, and building a community.

eCommerce 28

eCommerce Email Marketing Planning Word of Mouth 28

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?)

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Oktopost

APRIL 4, 2023

The sharp rise of influencer marketing, and its ongoing ascendency, is a direct result of the value of social proof – of word-of-mouth and friend-to-friend recommendations. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Read our case study here.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Valasys

DECEMBER 10, 2018

According to Forrester, a marketer that is passionate about their customers is three times more likely to cultivate consumer advocates than marketers who don’t pay that close attention. Creating a brand community. Are you a customer-obsessed marketer or a customer-naïve one?

Enterprise Management 58

Enterprise Management Marketing Management Planning Word of Mouth 58

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I wonder if this has to do with the correlation between the black community and musicians.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

EveryoneSocial

OCTOBER 26, 2021

Groups & Communities (Slack Communities, Facebook Groups, etc.) Employee Communications (Zoom, Slack Channels, etc.) Word of Mouth (Texts, Calls, in-person convos, DMs, etc.) Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.)

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Build Communities. Online communities bring customers and brands closer.

Practices 43

Practices Examples WOM Media 43

Inbox Insight

NOVEMBER 13, 2018

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Building a loyal (and profitable) community. Paid media. How do you use social media to build an audience?

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” You have to build engagement.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Convince & Convert

SEPTEMBER 21, 2010

FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s.

Social Media 155

Social Media Media Paid Content Work Management 155

Single Grain

OCTOBER 11, 2019

2) Encourage Word-of-Mouth Marketing. When it comes to driving awareness of and exposure to a brand, word-of-mouth marketing still reigns supreme. Take it a step further, and turn your event into a word-of-mouth marketing machine by encouraging attendees to share their experiences on social media.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Online Marketing Institute

OCTOBER 1, 2010

Sears.com has integrated community right onto their homepage, and also offer a variety of ways to login and register, such as Facebook. Gigya has conducted a survey with a third party to find out The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Metadata

MARCH 16, 2021

So Forrester and Gartner actually ended up adopting the terminology that we coined. Or if you have Forrester, did that lady and say what you think, or you go to the biggest customer you have and tell them, what do you think is a good name for this category? Dee Anna McPherson: I’ve heard a new term recently, community led growth.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Convince & Convert

SEPTEMBER 21, 2010

Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together. Thanks for the Radian6 shout-out!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together. Thanks for the Radian6 shout-out!

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Which do you believe?

Twitter 145

Twitter CRM Business Paid Search Agency 145