B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

HiveLive – Platform for building unique communities I spoke to the CEO John Kimbel and visited with HiveLive crew on the Expo floor and was very impressed. HiveLive has a very different take on Enterprise Communities. InsideView also tells you who you are connected to in Facebook or LinkedIn.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. Glad you asked: Cool Things To Do (Other Than Parties) & Other Stuff You Need To Know: Choose The Dreamforce Music – This is a killer collaboration between Spotify, Heroku, and Facebook. And I mean lots of them.

Salesforce.com 48

Salesforce.com Tips InsideView Marketo 48

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Salesforce.com announces Chatter, social computing for enterprise companies. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King".

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Content Standard

JANUARY 21, 2015

Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ). Jonathon Colman, Content Strategist, Facebook ( @JColman ). Ally Greer, Director of Community and Content, Scoop.It ( @allygreer ). Alex Hisaka, Global Content Marketing Manager, LinkedIn ( @AlexHisaka ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. New York City & Chicago – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

MAY 2, 2022

If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. You can ask questions of our guests today.

CMS Development 96

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 96

Hubspot

OCTOBER 20, 2011

Adopting community and letting people develop on your platform. Learning from the gang of four (Amazon, Apple, Facebook, and Google). Adopting Community and Letting People Develop on Your Platform. There are lessons for mid-size companies to learn from the gang of four (Amazon, Apple, Facebook, and Google).

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

You have knowledge of how to leverage social networks to enhance campaign performance and nurture current prospects • You want to serve as a thought leader, sharing your ideas by creating content for Marketo’s blog, resource center and community. familiarity with salesforce.com is a plus.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Hubspot

MARCH 17, 2011

Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. Reach: Facebook Insights, Twitter Counter, HubSpot. Customer Happiness (Customer Support): your support tracking tool - we use our CRM, Salesforce.com. Leads: HubSpot.

Social Media 28

Social Media Social Marketing Paid Search Agency Planning 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. They just want to be able to manage their Facebook page. Because I think about my mom, and I wonder if my mom, who’s a fairly active Facebook user. That’s interesting.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Hubspot

MARCH 23, 2015

Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. Before becoming "chief sumo" at AppSumo, Noah worked at Mint as a marketing director and Facebook as a product manager. He''s helped brands like Mint and Salesforce.com to improve their businesses. Follow @noahkagan.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

JANUARY 13, 2011

SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. A blog is considered an asset because it is an opportunity to establish yourself as a thought leader, create a community around shared interests, encourage interactivity, create additional pages for your site and optimize for keywords. What is a CRM?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Webbiquity

APRIL 27, 2017

Owned by Salesforce.com. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Hubspot

JUNE 24, 2010

Try browsing a small business app store (such as Google App Marketplace , GetApp.com , Salesforce.com AppExchange , etc) sponsored by a company whose applications you already use, taking advantage of customer ratings and comments to help you get to a manageable short list. But, you need a strong pulse on your market to be effective.

Work Management 28

Work Management Marketing Management SMB Lead Ranking 28

Hubspot

AUGUST 8, 2012

Social graph: Behavior on social networks like Facebook and LinkedIn. Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Then, you can engage by providing relevant content.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Convince & Convert

JUNE 29, 2012

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Eric : Well, the Facebook mantra is move fast and break things and, you know, it’s not surprising.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

ViewPoint

SEPTEMBER 12, 2011

” Benioff quoted Facebook founder, Mark Zuckerberg by saying, “The way to delight customers is knowing who they are and what they like.” ” Benioff asked the question, “Why should I know more about strangers on Facebook than my own employees? That inspired us to create Salesforce Chatter.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

Directive Agency

MARCH 7, 2019

This is a day to highlight and reflect on the valuable contributions, and significant impact women have made and continue to make in their communities and around the world. Top Facebook marketing expert, Mari Smith, has made a name for herself in the digital world as a social media thought leader and consultant. Mari Smith.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? All Facebook has to do is roll out their own tab builder, and it’s curtains.

CRM 128

CRM Top of Funnel Enterprise Management Work Management 128

Webbiquity

MAY 23, 2017

Share your expertise: Online communities and forums. They effectively use content to establish subject matter expertise in this area and to build a community of like-minded people who can share and add to the conversation in order to become a thought leader in this space. Talk about turning a negative into a positive!

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 345.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Paul Gillin

JUNE 24, 2010

At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Here’s what the analysis would look like: Year.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

MAY 3, 2010

Savvy Week in Review - April 2 - Savvy B2B Marketing , April 2, 2010 As we look back on our first Savvy year, one of the things we’re most nostalgic about–and grateful for–is all of the wonderful people we have met in the B2B community. Could Facebook become a Lead Nurturing platform? But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 5, 2010

Monday Networking Opportunities: Dreamforce Official Events: Cloudstock , 8:30 am- 8:00pm, Community Conference , 2pm – 5pm, Mascone West 3 rd floor. Dreamforce Linkedin or Facebook groups. Also, check out this cool map created by another Dreamforce attendee that shows the location of many of the events I have listed here.

Marketo 48

Marketo Press Network Marketing Conference 48

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Advertising.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40