CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

OCTOBER 17, 2022

What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Host an event. Digital surprise. Offer a free sample.

Brand Identity 95

Brand Identity Branding Viral Marketing Ideal Customer Profiles 95

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Some companies, like QAD Inc.,

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Optinmonster

OCTOBER 31, 2023

Readers should instantly grasp the topic or offer being presented without any ambiguity. ” “Throwback to Our Most Memorable Event of 2022 ” “Join Our Live Q&A Session Today at 5 PM EST! ” “Join Our Community: Together, We Shape the Future.” Big Reveal Tomorrow! What makes them tick?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Unbounce

OCTOBER 18, 2021

Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact? It’s simple and gets straight to the point: We aim to close the gender gap in tech, as well as empower women in any field or life aspect within our community.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

SocialPilot

JANUARY 21, 2024

Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. By showing up at industry events and networking with businesses that aren’t direct competitors, you can find potential business partners who can help you reach out to different market segments.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. Consistency is more than the presentation of the hashtags within your copy. The tending topics amplify the possibility of viral tweets and organic follower spikes on the platform.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. The easiest way to build a personal brand is to create your social profiles, engage actively in the various communities, be approachable and helpful, and reach out to people.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Oktopost

SEPTEMBER 24, 2019

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Zoominfo

MARCH 14, 2018

Jay is a favorite in the marketing community, and today we tell you why. You’re competing against your customers’ friends and family and viral videos and cute puppies. In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different?

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Valasys

APRIL 22, 2020

Community Hashtags should be Used by Larger Brands. Community hashtags can actually be considered to be a part of branded hashtags that can be used as an effective hashtag marketing strategy by larger brands to engage with their customer base. As an event isn’t forever, event hashtags have a start and end date.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Tomorrow People

NOVEMBER 6, 2020

That being said, as marketers we are interested in how major events trigger and shape brand responses. This truly viral campaign captured the lockdown mood perfectly, combining boredom-busting creativity with a tribute to the arts: a major casualty of the pandemic. Community: Localizing the experiences. March 25, 2020.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

SmartBug Media

MARCH 8, 2022

Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers. Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot. It was beautiful.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Sprout Social

FEBRUARY 22, 2022

There’s no time like the present to reach consumers through social media. Purchasing doesn’t have to be a separate event. They are niche communities that allow users to connect with groups of friends and shop together. Poshmark’s “Posh Parties” are another example of successful virtual live events. AR commerce.

Peer-to-peer 104

Peer-to-peer Top of Funnel Paid Social Agency Tips 104

6sense

NOVEMBER 9, 2021

Ask a bunch of B2B chief marketing officers to envision what a post-COVID field marketing strategy looks like and it doesn’t take long to start discussing (and complaining about) in person events. Local events will come back first. We are also doing regional based virtual events and see much higher show rates too.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

Content Marketing Institute

NOVEMBER 6, 2018

The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. It’s important to familiarize yourself with the characteristics of each channel and its corresponding community before joining the conversation. Lessons From a Viral Smash.

Planning 111

Planning Social Media Template Marketing Plans 111

Hubspot

MAY 26, 2020

Not only is this campaign adorable, but it also allows the farm to generate revenue and spread awareness about its organization's mission on a viral global scale. Venture Cafe is a physical venue that hosts events to promote the local startup and innovation community. Venture Cafe Cambridge.

Service 101

Service Brand Identity Branding Budget Programs 101

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MAY 7, 2010

The presentation is not only funny is also engaging. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Rule 1: Listen Rule 2: Engage Rule 3: Measure And my favorite quote is “Don’t assume social media is the answer to everything&#. United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

JUNE 11, 2020

Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value. As you plan your next live video event, here's a look at what other brands are doing on popular live video platforms.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

BenchmarkONE

SEPTEMBER 21, 2022

Small businesses focus on financial support from low-risk sources like crowdfunding, investors, venture capitalists, community development finance institutions, and government/small business grants. Attend industry-relevant networking events and organizations. Finance Sources. Here are some tips: . Improve your business branding.

Small Business Marketing 79

Small Business Marketing Business Work Management Marketing Management 79

The Effective Marketer

NOVEMBER 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). To present well in this kind of format you have to rehearse very well.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

From the discussion thread I liked two presentations that were shared, posted below. The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. United States License. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

ANNUITAS

MAY 3, 2016

Needless to say, the themes set the stage for an amazing, content-rich event. Customer Experience: Troy Carter of Atom Factory made a valid point during his “Community, Connection, Consumption – Create Great Experience to Build Brand, Sales and Superstardom” keynote. You need to nurture that relationship.”

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

The Effective Marketer

MAY 18, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. We planned Sprout Sessions as a multi-city series of live events, but we too had to pivot, iterate and adapt. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results!

Social Marketing 98

Social Marketing Work Management Marketing Management Planning 98

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? PPT should complement the presentation not encompass it. Happy 25th birthday! Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 24, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. United States License. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100