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Innovations in Search and Social [August 2023]

QuanticMind

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Demand Gen campaigns combine image and video ads and serve across YouTube Shorts and in-stream, Discovery, and Gmail.

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Innovations in Search and Social [July 2023]

QuanticMind

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. B2B Technology Marketing Community. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Search Engine Land.

Linkedin 141
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What’s Trending In Marketing For March 2020

Stevens & Tate

In spite of lockdowns and precautionary measures taken by operator and owners across the country, however senior living communities remain open for business-and sales and marketing teams are remaining busy but working in drastically different ways than usual. Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020.

Trends 76
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10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy)

Content Standard

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. While each social media network will have its own usage ups and downs, you can be confident that the global community of social media users will just get bigger.

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Why Snapchat Is Already Giving Up on Not Being ‘Creepy’

Contently

“But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. — eMarketer (@eMarketer) September 15, 2016. ” This is the same kind of audience categorization offered by Facebook and YouTube. facebook and @google offer similar #ad products.

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Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead

ClearVoice

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.