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UK fashion influencers redefining style

Sprout Social

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The TLDR version? K TikTok: 43.8

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2021 Social Media Updates

ClearVoice

January 2021 — LinkedIn launches Marketing Labs for its advertisers. For marketing advertisers that work with B2B clients, the LinkedIn advertising platform is considered a bit of a mystery until now. March 2021 — Pinterest hosts its first global advertising summit virtually. Social media updates for Facebook.

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Is your brand marketing truly inclusive?

ClickZ

Inclusive marketing is about treating people as a community and doing so in a way where your audience feels seen and authentically understood. The impact of inclusive marketing on business growth is well documented. Microsoft is a great example. More details here on their statement – ‘ Be seen.

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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Think with Google is a diverse collection of resources classified into either Consumer Insights, Marketing Resources, or Advertising Channel. Google Analytics Solutions Community (Forum). Here is where you will find a community of real-world GA users (and sometimes Googlers) that are running into the same issues as you are.

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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

ICT Tracker is an augmented reality (AR) mobile app for digitizing project progress data collection from construction projects. Getting people to see ICT Tracker in action has been one of our most successful calls to action in our advertising and direct marketing. Here’s their story. The Product. The Lessons.

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AMP for Email: A Place in Every Marketing Playbook

Litmus

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. Are they in stock?

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5 Yelp facts business owners should know (but most don’t)

Martech

While Yelp has removed much of its documentation surrounding this topic, they stated years ago that every Yelp review is automatically evaluated by Yelp’s recommendation software based on quality, reliability, and user activity on Yelp. More often than not, those useful reviews come from active members of the Yelp community.