Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. For us, it has helped expand our consulting business, which is a real measure. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. Im Jay Baer.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting! Thanks dude.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Im Jay Baer. How can I help you?

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. As a consultant, you help organizations walk the tightrope of technology adoption and integration. I play a similar role in the social media arena.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc., Im Jay Baer.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 29, 2010

link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

JULY 27, 2010

Those words are often used interchangeably, but they are not the same. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. Business News "Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting."

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 28, 2010

link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&#

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

FEBRUARY 19, 2010

Stelzner This free tool may become your your new favorite social media companion (you really should check this out!) link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? This, I'll try.

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Why Social CRM Needs to Be Less About the Social and More About the Customers Author: Kevin Troy Darling on Convince & Convert [.] Im Jay Baer. How can I help you?

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

AUGUST 24, 2010

One other thing that I would toss out there…in our community of Social Media, marketing, etc., Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. How can I help you?

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. Though I somewhat disagree with the premise that “social media makes everything about marketing&#. And thanks for the shout out on the blog.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

APRIL 15, 2010

Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. Of course, content alone is not the answer. link] Joe Pulizzi Really enjoyed this read Jay. link] Matthew Ross YES!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 11, 2010

Kennedy 4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Terry L. Kennedy 4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Terry L.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(. Need to … noodle on it a bit.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Paul Gillin

SEPTEMBER 8, 2010

The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. In a business context, however, tribes have barely been a factor.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

MARCH 10, 2010

link] Lisa Alvey Staggering Social Media Insights – The Best of Twitter 20 eBook – [link] (via @jaybaer) <–cool stuff! Download it: [link] [link] dzimmerman RT @MarketingProfs: Have you scored a copy of @jaybaer's Staggering Social Media Insights – The Best of Twitter 20? Im Jay Baer. How can I help you?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month?

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Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 5, 2010

shorten Social Media Consulting & Coaching to just “Consulting & Coaching&# ) and add Search to the end of the nav bar? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

AUGUST 19, 2010

Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Allowing for and creating communities. Engaging people in their passions all helps make the business more meaningful.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Online Marketing Institute

NOVEMBER 8, 2010

Dragon Search’s Social Networking Media ROI calculator. Application: Focused primarily on larger B2C companies, this calculator tries to calculate Social Media ROI by assigning values to benefits like clicks, word of mouth, PR, and market research. Frogloop’s Social Media ROI Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40