Martech

APRIL 10, 2024

Known for his expertise in the SaaS field, he is a regular conference speaker. LinkedIn: Sarah Franklin (43K followers) X/Twitter: SWBJoyce (34K followers) Ben McCarthy Ben, AKA “Salesforce Ben,” is a prominent figure in the Salesforce community. million monthly views. She also co-hosts the popular YouTube series “HubSpot Hacks.”

CRM 94

CRM Work Management Marketing Management Marketing Automation Services 94

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? A motivating factor of why people attend in-person events are the social and networking components. But, what about lead generation?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication. Send Post-Event Surveys to Attendees. Create Attendee Communities to Continue Engagement. Ready to learn more about enacting a strong virtual event follow-up strategy? Let’s get started.

Lead Scoring 308

Lead Scoring Lead Ranking Tips Leads 308

Marketing Insider Group

JULY 15, 2020

Highlighted below are some good reasons your organization might still consider hosting hybrid and virtual events beyond COVID-19: Opportunity To Expand Audience Base. Ease of Collaboration and Community Building. Extension of Event Content Lifecycle. This will cut your cost and also boost your overall event profitability.

Sales Qualified Leads 321

Sales Qualified Leads Budget Programs Conference Marketing Budget 321

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will there be speakers I can really learn from at this conference?

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way.

Webinar Metrics 106

Webinar Metrics Conference Aggregators Communities 106

Webbiquity

SEPTEMBER 12, 2023

They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. That’s the core message from The State of In-Person B2B Conferences report from Bizzabo. 62% reported growth in registration at their most recent conference compared to past events.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Build a community.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Webbiquity

SEPTEMBER 17, 2019

SalesReach (communication software for sales professionals). WorkOutLoud (software for building customer communities). ” Now, if your job involved planning and executing large, multi-day conferences with 10,000 or more attendees, you’d be aware that there are more than a dozen event marketing platforms on the market. .”

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. My husband worked in IT at the time. A: Yes, exactly.

Planning 96

Planning Paid Search Agency Advertising Agencies Work Management 96

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May.

Paid Search Agency 263

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 263

Martech

SEPTEMBER 7, 2022

Their latest product offering, Microsoft Mesh , promises to combine Microsoft Teams, the enterprise-preferred communications and collaboration platform, with immersive capabilities like attending meetings as your avatar and easily collaborating in a metaverse-like environment. 3 of the best use cases for the B2B metaverse.

Enterprise Management 110

Enterprise Management B2B Marketing B2B Marketing Management 110

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Attendify

JUNE 10, 2021

The past year, in particular, has seen an acceleration of these digital-first event experiences out of necessity, accommodating for the needs of public health orders that limited gatherings and travel. They also offer new frontiers of insights for measuring and marketing today’s events, regardless of their format.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Webbiquity

SEPTEMBER 26, 2023

This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Valasys

JUNE 11, 2020

LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. Over the last few months, the B2B communities have been shaken due to the outbreak of the coronavirus pandemic. Several in-person meetings and conferences have been canceled. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Brandpoint

DECEMBER 13, 2021

How are you making your community a better place? Read More: 7 Content Marketing Trends in 2022 & How to Prepare ] Event marketing Events will likely at minimum have a hybrid element going forward. Companies must invest in their Employer Branding What does your company stand for?

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Hubspot

APRIL 7, 2021

The former typically send attendees to different areas of a conference venue, and the latter use breakout room functions native to virtual conferencing tools. It hosts a yearly leadership conference that includes multiple breakout sessions led by industry leaders that attendees can choose from. Building On Our Momentum (BOOM).

Planning 90

Planning Peer-to-peer Thought Leadership Conference 90

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Attendify

JUNE 17, 2021

Regardless of the approach, there are a number of considerations and nuances when it comes to putting on a successful hybrid event that engages attendees and builds a lasting and interactive event community. That being said, both [in-person and online event experiences] can be extremely successful.”.

Communities 61

Communities Mobile Marketing Planning Network Marketing 61

Lead Forensics

NOVEMBER 21, 2023

The upcoming 28th session of the Conference of the Parties ( COP28 ) is set to be a pivotal moment in the global climate conversation. Sustainable Event Marketing Eco-Friendly Events: For B2B companies that rely on events for networking and sales, there’s likely to be a shift towards more sustainable event practices.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Adobe Experience Cloud Blog

DECEMBER 21, 2017

That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Conferences. While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. User Group Meetings. Tradeshows.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. Match for event marketing. Torres explained.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Kent Lewis is founder pdxMindShare , an online career community and networking group and a digital marketing thought leader since 1996.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Influitive

AUGUST 14, 2018

There’s nothing quite like the rush of energy you get from hosting a live event. We just came back from Quick Base EMPOWER18, our annual user conference in Austin, which included 750+ customers and partner attendees. Everyone is super fired up, but especially our customers. I wanted to share an inside look at how we.

Conference 154

Conference Advertising Agencies Event Marketing Communities 154

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Valasys

APRIL 22, 2020

Community Hashtags should be Used by Larger Brands. Community hashtags can actually be considered to be a part of branded hashtags that can be used as an effective hashtag marketing strategy by larger brands to engage with their customer base. Read more on How Virtual Event Marketing Benefits B2B Businesses.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Hubspot

DECEMBER 14, 2017

Facebook events are a great way to notify your followers and generate some buzz for your business. Even if people can't attend in person, it shows that your business is actively engaged with the community. Creating an event on your Facebook page is easy. First, navigate to the “Events” tab. Event category.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71